Fifty Shades of Grey Wikipedia film page

Fifty Shades of Grey (film)
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Fifty Shades of Grey
Fifty-Gray-poster.jpg
Theatrical release poster

Directed by
Sam Taylor-Johnson
Produced by
Michael De Luca
Dana Brunetti
E. L. James

Screenplay by
Kelly Marcel
Based on
Fifty Shades of Grey
 by E. L. James
Starring
Dakota Johnson
Jamie Dornan
Jennifer Ehle
Eloise Mumford
Victor Rasuk
Luke Grimes
Rita Ora
Max Martini
Callum Keith Rennie
Andrew Airlie
Dylan Neal
Marcia Gay Harden

Music by
Danny Elfman
Cinematography
Seamus McGarvey
Edited by
Anne V. Coates
Lisa Gunning
Debra Neil-Fisher


Production
 companies

Focus Features
Michael De Luca Productions
Trigger Street Productions

Distributed by
Universal Pictures

Release dates

February 11, 2015 (Berlin)
February 13, 2015 (United States)


Running time
 125 minutes[1]
Country
United States
Language
English
Budget
$40 million[2]
Box office
$547.4 million[2]
Fifty Shades of Grey is a 2015 British-American erotic romance film directed by Sam Taylor-Johnson with a screenplay by Kelly Marcel, based on novel of the same name by E. L. James, about the relationship between a wealthy businessman and a young student. The film stars Dakota Johnson as Anastasia Steele, a college graduate who begins a sadomasochistic relationship with young business magnate Christian Grey (Jamie Dornan). The film was written following the huge success of the books selling over 100 million copies and being translated into 52 languages.[3]
The film premiered at the 65th Berlin International Film Festival on February 11, 2015, and had a wide theatrical release on February 13, 2015, by Universal Pictures.[4][5] It was an immediate box office success, breaking numerous box office records and earning over $547 million worldwide. It is currently the highest-grossing film of 2015. A sequel is planned for a 2016 release.[6]


Contents  [hide]
1 Plot
2 Cast
3 Production 3.1 Director
3.2 Casting
3.3 Filming
4 Music
5 Release 5.1 Marketing
5.2 Rating and censorship
5.3 Opposition campaign
6 Reception 6.1 Box office 6.1.1 North America
6.1.2 Other territories
6.2 Critical response
7 Pornographic adaptation lawsuit
8 See also
9 Notes
10 References
11 External links

Plot[edit]
Anastasia "Ana" Steele is a 21-year-old undergraduate at Washington State University's satellite campus near Vancouver, Washington. When her roommate, Kate Kavanagh, becomes ill and is unable to interview wealthy 27-year-old entrepreneur Christian Grey at his company headquarters in Seattle for the college newspaper, Ana agrees to go in her place. Christian is interested in her, and soon after, he arrives at the hardware store where Ana works. Christian, in town to deliver the commencement address at WSU, agrees to Ana's request for a photo shoot to accompany the article.
After the photo shoot, Christian invites Ana to have coffee, but leaves abruptly, confusing Ana. For her graduation, Christian sends Ana first edition copies of Tess of the d'Urbervilles. Ana celebrates with friends, and, after drinking too much, spontaneously calls Christian. Concerned, he goes to the bar to find Ana, who passes out. She wakes up the next morning in Christian's hotel room and is relieved when he says they did not have sex.
Ana and Christian begin seeing each other, but Christian asks Ana to sign a non-disclosure agreement that prevents her from revealing anything about their relationship. Christian expresses interest in a subculture relationship with Ana involving controlled bondage. Ana reveals she is a virgin. While she is considering the agreement and negotiating her own terms, she and Christian begin a sexual relationship that includes some of the sexual practices Christian desires.
Christian showers Ana with gifts and favors, such as a new car and laptop. After moving to Seattle with Kate, Ana becomes closer to Christian. One night, she accompanies Christian to his parents' house. During dinner, Ana mentions she is leaving the next day to visit her mother in Georgia. Christian is infuriated as Ana had expressed she wants a romantic relationship rather than a purely sexual one. She is shocked when Christian unexpectedly arrives in Georgia while she is visiting her mother. Christian leaves soon after to tend to an emergency in Seattle.
After returning home, Ana continues seeing Christian, who is still interested in further sexual experimentation. Ana initially consents and participates willingly. Christian, however, keeps Ana emotionally distant, upsetting her. While still considering the contract, Ana asks Christian to demonstrate how he would "punish" her for rule breaking. Christian whips Ana's buttocks six times with a belt, making her count each time he strikes her. She is upset and finds it far from her romantic expectations. Ana concludes that Christian is wrong for her and that his practices border on being deviant and excessive and leaves.
Cast[edit]









Jamie Dornan and Dakota Johnson.
Dakota Johnson as Anastasia "Ana" Steele
Jamie Dornan as Christian Grey
Eloise Mumford as Katherine "Kate" Kavanagh,[7] Anastasia's best friend and roommate
Jennifer Ehle as Carla Wilks,[8] Anastasia's mother
Marcia Gay Harden as Grace Trevelyan Grey,[9] Christian's adoptive mother
Victor Rasuk as Jose Rodriguez,[10] one of Anastasia's close friends
Luke Grimes as Elliot Grey,[11] Christian's adopted brother
Rita Ora as Mia Grey,[12] Christian's adopted sister
Max Martini as Jason Taylor,[13] Christian's bodyguard and head of his security
Callum Keith Rennie as Ray Steele [14]
Andrew Airlie as Carrick Grey, Christian's adoptive father
Dylan Neal as Bob Adams,[15] Anastasia's step-father
Anthony Konechny as Paul Clayton, the brother of the owner of Clayton's Hardware Store
Emily Fonda as Martina
Rachel Skarsten as Andrea,[16] Christian's assistant
Production[edit]
By early 2013, several Hollywood studios were keen to obtain film rights to the New York Times bestselling Fifty Shades trilogy of novels.[17] Warner Bros., Sony, Paramount, Universal and Mark Wahlberg's production company put in bids for the film rights.[18][19] Universal Pictures and Focus Features secured the rights to the trilogy in March 2012.[5] Author James sought to retain some control during the movie's creative process.[20] James chose The Social Network producers Michael De Luca and Dana Brunetti to produce the film.[4][21] Although American Psycho writer Bret Easton Ellis publicly expressed his desire to write the screenplay for the film,[22] Kelly Marcel, screenwriter of Saving Mr. Banks, was hired for the job.[23] Patrick Marber was brought in by Taylor-Wood to polish the screenplay, specifically to do some “character work”.[24] Universal hired Mark Bomback for script doctoring.[25] Mark Bridges served as the costume designer.[26] Entertainment Weekly estimated the film's budget as "$40 million-or-so".[27]
Director[edit]
By May 9, 2013, the studio was considering Joe Wright to direct,[28] but this proved unworkable due to Wright's schedule.[29] Other directors who had been under consideration included Patty Jenkins, Bill Condon, Bennett Miller, and Steven Soderbergh.[30] In June 2013, E. L. James announced Sam Taylor-Johnson would direct the film adaptation.[31] 9½ Weeks, Last Tango in Paris and Blue Is the Warmest Color were all cited as inspirations for the film by Taylor-Johnson.[32]
Casting[edit]
Bret Easton Ellis stated that Robert Pattinson had been James' first choice for the role of Christian Grey,[33] but James felt that casting Pattinson and Kristen Stewart in the film would be "weird".[34] Ian Somerhalder and Chace Crawford both expressed interest in the role of Christian.[35][36] Somerhalder later admitted if he had been considered, the filming process would ultimately have conflicted with his shooting schedule for The CW's series The Vampire Diaries.[37] On September 2, 2013, James revealed that Charlie Hunnam and Dakota Johnson had been cast as Christian Grey and Anastasia Steele, respectively.[38] The short list of other actresses considered for the role of Anastasia included Alicia Vikander, Imogen Poots, Elizabeth Olsen, Shailene Woodley, and Felicity Jones.[39] Keeley Hazell auditioned for an unspecified role.[40] Lucy Hale also auditioned for the film.[41] Taylor-Johnson would give every actress who auditioned for Anastacia's role to read four pages of a monologue from Ingmar Bergman's Persona.[32]
The studio originally wanted Ryan Gosling for Christian, but he was not interested in the role.[39] Garrett Hedlund was also considered, but he could not connect with the character.[39] Stephen Amell said he would not have wanted to play the role of Grey because "I actually didn't find him to be that interesting... nothing about Christian Grey really spoke to me."[42] Hunnam initially turned down the role of Christian but later reconsidered it following a meeting with studio heads.[43] Hunnam said of the audition process: "I felt really intrigued and excited about it so I went and read the first book to get a clearer idea of who this character was, and I felt even more excited at the prospect of bringing him to life. We [Taylor-Johnson and I] kind of both suggested I do a reading with Dakota, who was her favorite, and as soon as we got in the room and I started reading with Dakota I knew that I definitely wanted to do it. There's just like a tangible chemistry between us. It felt exciting and fun and weird and compelling."[44] In response to the negative fan reaction the casting drew, producer Dana Brunetti said: "There is a lot that goes into casting that isn't just looks. Talent, availability, their desire to do it, chemistry with other actor, etc. So if your favorite wasn't cast, then it is most likely due to something on that list. Keep that in mind while hating and keep perspective."[45]
During October 2013, actress Jennifer Ehle was in talks for the role of Anastasia's mother Carla.[8] On October 12, 2013, Universal Pictures announced that Hunnam had exited the film due to conflicts with the schedule of his FX series Sons of Anarchy.[46] Alexander Skarsgård, Jamie Dornan, Theo James, François Arnaud, Scott Eastwood, Luke Bracey, and Billy Magnussen were at the top of the list to replace Hunnam as Christian Grey.[47][48] Finally, on October 23, 2013, Dornan was cast as Christian Grey.[49] On October 31, 2013, Victor Rasuk was cast as José Rodriguez, Jr.[10] On November 22, 2013, Eloise Mumford was cast as Kate Kavanagh.[7] On December 2, 2013, singer Rita Ora was cast as Christian's younger sister Mia.[50] Ora originally wanted to work on the soundtrack.[51] On December 3, 2013, Marcia Gay Harden was cast as Christian's mother, Grace.[9]
Filming[edit]
In September, filming was scheduled to start on November 5, 2013 in Vancouver, British Columbia.[52] The following month, producer Michael De Luca announced filming would begin on November 13, 2013.[53]
Principal photography was again delayed and eventually started on December 1, 2013.[54] Scenes were filmed in the Gastown district of Vancouver.[55] Bentall 5 was used as the Grey Enterprises building.[56][57]
The University of British Columbia serves as Washington State University Vancouver, from which Ana graduates.[58] The Fairmont Hotel Vancouver was used as the Heathman Hotel.[59][60]
The film was also shot at the North Shore Studios.[61] The production officially ended on February 21, 2014.[62] Reshoots involving scenes between Dornan and Johnson took place in Vancouver during the week of October 13, 2014.[63]
Music[edit]
Main article: Fifty Shades of Grey (soundtrack)
James said that the film's soundtrack would be released on February 10, 2015.[64][65] The first single, "Earned It", by The Weeknd, was released on December 24, 2014.[66] On January 7, 2015, the second single, "Love Me Like You Do" by Ellie Goulding was released, later reaching the top three on the Billboard Hot 100, and becoming a hit for the soundtrack.[67] A third single, "Salted Wound" by Australian singer Sia, was released on January 27, 2015.[68] To date, the soundtrack has sold 451,000 copies in the United States.[69]
Release[edit]



 Jamie Dornan at the world premiere of Fifty Shades of Grey, Berlinale 2015
In February 2013, Universal chairman Adam Fogelson said the film "could be ready to release ... as early as next summer."[70] The studio initially announced an August 1, 2014 release.[71] However, in November 2013, it was pushed back to February 13, 2015, in time for Valentine's Day.[72] Fifty Shades of Grey was first screened at the 65th Berlin International Film Festival on February 11, 2015.[73] The film was released in 75 IMAX screens across the US on February 13, 2015.[74][75]
Marketing[edit]
On January 25, 2014, more than a year prior to release, Universal displayed posters with the phrase, "Mr. Grey will see you now", in five locations across the United States.[76] On February 14, 2014, the first photograph of Johnson as Anastasia was released.[77] On June 18, 2014, the film's official Twitter account released the first still of Dornan as Christian in honor of Christian's birthday.[78]
On July 9, 2014, the book's author, E. L. James, said on Twitter that the film's trailer would be released on July 24, 2014.[79] Beyoncé debuted a teaser for the trailer on her Instagram account five days before the trailer's release.[80] On July 24, Dornan and Johnson were on The Today Show to present part of the trailer appropriate for morning television; the full trailer, which contained more racy scenes, was released later the same day on the internet (200 days before its initial theatrical release). The trailer featured a new version of "Crazy in Love" by Beyoncé which was scored and arranged by her frequent collaborator Boots.[81][82][83][84] The trailer was viewed 36.4 million times in the week after its July 24 release. This made it the most viewed trailer on YouTube in 2014, until it was surpassed in October by the trailer for Avengers: Age of Ultron.[85] However, in mid-December the trailer reached 93 million views and was again the most viewed of 2014.[86] The trailer accumulated over 100 million views in its first week of release through different channels and websites, becoming the biggest trailer ever released in history.[87] By February 2015, the trailer had been viewed more than 193 million times on YouTube alone.[88] And by late February, Fifty Shades of Grey related material garnered over 329 million views including 113 million views for its official trailer.[84] A second trailer was released on November 13, 2014.[89] A third trailer aired during Super Bowl XLIX on February 1, 2015.[90]
The film was promoted through an ad campaign that asked people whether they were "curious".[91] Nick Carpou, Universal’s president of domestic distribution said: "Our campaign gave people permission to see the film."[92] "Valentines is a big deal for couples and a great relationship event, and the date with the long Presidents Day weekend created a perfect storm for us. This date positioned us to take full advantage of the romance angle, which is how we sold the film in our marketing campaign," he said.[93]
Rating and censorship[edit]
There was initial speculation that the film could receive NC-17 rating in the United States. Studios typically steer away from the adults-only rating due to the impact the classification has on a film's commercial viability, with some theater chains refusing to exhibit NC-17 rated films. While screenwriter Marcel said she expected the film to be NC-17 rated,[94] producer De Luca anticipated the less restrictive R rating.[95] On January 5, 2015, the MPAA did give the film an R rating, basing its decision on "strong sexual content including dialogue, some unusual behavior and graphic nudity, and language."[96]
On January 30, in Australia, the film was rated MA15+ by the ACB for "strong sex scenes, sexual themes and nudity".[97] On February 2, 2015, the British BBFC classified the film an 18 certificate, mentioning "strong sex".[1] In Canada, Ontario, Manitoba, Alberta, and British Columbia, the film was rated at 18A by the OFRB, MFCB, AFR, and BCFCO respectively due to its "occasional upsetting or disturbing scenes, and partial or full nudity in a brief sexual situation."[98][99] In Quebec, the Régie du cinéma rated the movie under the 16+ category for its eroticism.[100] In France, the film earned a 12 rating.[101] In Lebanon, the film earned an NC-21 rating.[102] In Argentina, the Advisory Commission of Cinematographic Exhibition (the rating arm of the INCAA) rated the film SAM16/R.[103]
Anti-pornography watchdog group Morality in Media argued that the film's R rating "severely undermines the violent themes in the film and does not adequately inform parents and patrons of the film’s content", and that the MPAA was encouraging sexual violence by letting the film by without an NC-17 rating.[104][105]
The film was scheduled for a February 12, 2015, release in Malaysia, but it was denied a certificate by the Malaysian Film Censorship Board (LPF) for its "unnatural" and "sadistic" content. The LPF chairman, Abdul Halim Abdul Hamid, said Fifty Shades was "more pornography than a movie."[106][107] The film was also banned in Indonesia,[108] Kenya,[108] Russia's North Caucasus,[109] the United Arab Emirates (UAE),[110] Papua New Guinea,[111] Cambodia,[112] and India.[113] The film was released in Nigeria for a week, before being removed from cinemas by the National Film and Video Censors Board (NFVCB).[114] Studios will not pursue a theatrical release in China.[108]
The film's sex scenes were censored after protests from various religious groups in the Philippines, and as a result it is in limited release in that country with an R-18 rating from the MTRCB.[107] A similarly cut version was released in Zimbabwe.[115]
Roughly twenty minutes were cut from the film for screening in Vietnam, leaving no sex scenes. The scene in which Ana is beaten with a belt is skipped entirely.[116]
Opposition campaign[edit]
On January 28, 2015, a campaign in the United States by the National Center on Sexual Exploitation started two petitions to boycott the film's release. Their website makes more than 50 allegations that the film has a negative impact on the community. It said, "Hollywood is advertising the Fifty Shades story as an erotic love affair, but it is really about sexual abuse and violence against women. The porn industry has poised men and women to receive the message that sexual violence is enjoyable. Fifty Shades models this porn message and Hollywood cashes the check."[117] By February 7, one of the petitions had garnered more than 53,000 signatures.[118]
On February 2, in Michigan, a man petitioned to halt the film's release at a local Celebration! Cinema. Despite the man's efforts, the president of the cinemas declined to cancel the release of the film. He said, "We've been in business for 70 years and people often times object to content, and it's not our job to censor the content of a widespread movie. It's not in our best interest. It's not in the community's best interest." The film sold 3,000 tickets before the release and was expected to sell a total of 10,000 tickets.[119][120]
The American Family Association called for theaters not to show the film.

“The irony is not lost that the film’s main character is named, ‘Christian,’ while this film presents anything but a ‘Christian’ view of intimacy. The idea that anyone would think this film is in any way appropriate demonstrates an incredibly unhealthy view of relationships and sexuality. A more apt title for the movie would be ‘Fifty Shades of Evil.’ Without question, this film will have a corrosive effect on cultural views of what normative sexuality ought to be. Healthy relationships seek to safeguard the emotional and physical well-being of another; this film promotes inflicting emotional, physical and psychological harm on another for the sole purpose of self-serving sexual gratification. It is the epitome of elevating abuse, and we call on all theaters to reject promoting such abuse on their screens.”
—Tim Wildmon, American Family Association President[121]
Reception[edit]
Box office[edit]
As of March 18, 2015, Fifty Shades of Grey has grossed $162.3 million in North America and $385.1 million in other territories for a worldwide total of $547.4 million, against a budget of $40 million.[2] It is the highest-grossing film of 2015 worldwide,[122] the third highest-grossing film directed by a woman (behind Kung Fu Panda 2 and Mamma Mia!),[123] and the fifth highest-grossing R-rated film of all time.[124]
Tickets went on sale in the United States from January 11, 2015.[88] According to ticket-selling site Fandango, Fifty Shades of Grey is the fastest selling R-rated title in the site's 15-year history, surpassing Sex and the City 2.[125] It also had the biggest first week of ticket sales on Fandango for a non-sequel film, surpassing 2012's The Hunger Games.[125][126] It is fourth overall on Fandango's list of top advance ticket sales behind The Twilight Saga: New Moon, Harry Potter and the Deathly Hallows – Part 2 and The Hunger Games.[127] The demand prompted US theatre owners to add new showtimes.[125][128] Weeks before the film's release, several box office analysts suggested as much as a $60 million domestic four day opening[88][129][130][131][132] while Box Office Mojo reported that a $100 million opening could be possible.[133]
Outside the United States, Fifty Shades of Grey pre-sold 4.5 million tickets in 39 markets.[134] In the UK, it sold £1.3 million ($1.9 million) worth of tickets a week before release.[135] On release, it set several records at the box office, including:

Box office record
Record details
Previous record
Previous record details
Ref(s)

February opening weekend $85,171,450 The Passion of the Christ (2004, $83.8 million) [136]
President's Day 4-Day opening weekend for any film $93,010,350 Valentine's Day (2010, $63.1 million) [137]
President's Day 4-Day weekend for any film $93,010,350 Valentine's Day (2010, $63.1 million) [137]
Widest R-rated opening 3,646 theaters The Hangover Part II (2011, 3,615 theaters) [138]
Valentine's Day gross $36.7 million Valentine's Day (2010, $23.4 million) [139][140]
Thursday night shows for Universal Studio $8.6 million Fast & Furious 6 (2013, $6.5 million) [141]
Opening weekend for a female directed film $85.1 million Twilight (2008, $69.6 million) [142]
Universal Studios overseas opening and single day $55.1 million Fast & Furious 6 (2013, $46.2 million) [143]
Overseas opening weekend for an R-rated film $156 million The Matrix Revolutions (2003, $117 million) [143]
Highest-grossing Universal's R-rated film overseas $385.1 million Ted (2012, $330 million) [144]

North America[edit]
Fifty Shades of Grey opened in the U.S. and Canada simultaneously with Kingsman: The Secret Service on Thursday, February 12, 2015, across 2,830 theaters[141][145] and was widened to 3,646 theaters the next day making it the widest R-rated opening,[146] and the third widest R-rated release of all time.[147] It earned $8.6 million from Thursday night shows which is the highest late night show for a film released in February and the second highest R-rated late night gross (behind The Hangover Part II).[141] The film topped the box office on its opening day grossing $30.2 million (including Thursday previews) from 3,646 theaters setting a record for highest February opening day (previously held by The Passion of the Christ) and fourth highest overall among R-rated films.[148][149] During its traditional three day opening the film opened at No. 1 at the box office earning $85.1 million, setting records for the biggest opening weekend for a film released in February (a record previously held by The Passion of the Christ).[140] Women comprised 82% of the total audiences during its opening day,[150] and 68% on Valentine's Day.[151]
Revenue from the second weekend dropped massively by 74% to $22.26 million, which is the second-biggest drop for a 3,000+ screen release (behind Friday the 13th) and the biggest for a 3,500+ screen release.[152][153] It is just the eighth film to open on more than 3,000 screens to drop by 70% or more.[154] The film topped the box office for two consecutive weekends before falling to No. 4 in its third weekend while Focus took the top spot.[155][156]
It is currently the highest-grossing film of 2015 in the U.S. and Canada.[157]
Other territories[edit]
Outside the U.S. and Canada, box office analysts were predicting as much as $158 million opening.[158][159][160] It opened Wednesday, February 11, 2015, in 4 countries, earning $3.7 million.[161] It opened in 34 more countries on February 12, earning $28.6 million in three days.[162] The film set opening day records for Universal Pictures in 25 markets and opening day records for an R-rated film in 34 territories.[159][160] Through Sunday, February 15, it earned an opening-weekend total of $156 million from 58 countries where it opened at No. 1 in 54 of the 58 markets countries which is the biggest overseas opening of 2015, the biggest for an R-rated film and Universal's second-biggest overseas opening weekend ever (behind 2013 '​s Fast & Furious 6 which grossed $160.3 million).[143] The film set an all time opening record in 13 markets, Universal's biggest opening weekend ever in 30 markets and biggest opening for any R-rated film in 31 markets.[143]
The biggest opener outside of the United States was witnessed in the UK where it earned £13.55 million ($20.8 million) in its opening weekend, which is the biggest debut ever for an 18-rated film, the biggest for a non-sequel film and the ninth-biggest of all time.[163] In just 10 days of release it became the highest-grossing 18-rated film of all time.[164] It topped the UK box office for two consecutive weekends.[165] Other high openings include Germany ($14.1 million), France ($12.3 million), Russia ($11 million), Italy ($10.1 million), Spain ($8.7 million), Brazil ($8.3 million), Mexico ($8.1 million), Australia ($8 million).[143] In Japan, the film was unsuccessful opening at No. 5 with $682,000 but falling out of the top 10 the following week.[166][167] The Hollywood Reporter cited out the possible reasons for the film's failure because of "delayed release of the new Japanese-language editions of the books, poor timing for the film release and an R-15, re-edit blurring out parts of the sex scenes."[168]
It topped the box office outside of North America for three consecutive weekends (the longest of 2015 so far)[169] until it was overtaken by Warner Bros.' Jupiter Ascending in its fourth weekend.[170] It became Universal Picture's highest-grossing R-rated film of all time overseas (breaking Ted '​s record),[144] Universal Picture's highest-grossing film in 14 countries,[nb 1] and Universal Picture's sixth highest-grossing film overseas (behind Despicable Me 2 Jurassic Park Fast & Furious 6, Mamma Mia! and Fast Five).[171]
Critical response[edit]
The review aggregator website Metacritic, which assigns a normalized rating, gave the film a score of 46 out of 100, based on 46 critics, indicating "mixed or average reviews".[172] On Rotten Tomatoes, another review aggregator, the film has a score of 25%, based on 206 reviews, with a rating average of 4.2/10. The site's consensus reads, "While creatively better endowed than its print counterpart, Fifty Shades of Grey is a less than satisfying experience on the screen."[173] In CinemaScore polls conducted during the opening weekend, cinema audiences gave the film an average grade of C+ on an A+ to F scale.[174]
Claudia Puig of USA Today wrote that "the dialogue is laughable, the pacing is sluggish and the performances are one-note."[175] Moira Macdonald of The Seattle Times wrote that "Fifty Shades of Grey the movie, for the record, is not quite as bad as Fifty Shades of Grey the book. But that’s not saying much."[176] The Guardian lead film critic Peter Bradshaw gave the film one star out of five, calling it "the most purely tasteful and softcore depiction of sadomasochism in cinema history" with "strictly daytime soap" performances.[177] A.O.Scott of New York Times called the movie "terrible", but wrote that "it might nonetheless be a movie that feels good to see, whether you squirm or giggle or roll your eyes or just sit still and take your punishment."[178]
In a positive review for The Daily Telegraph, Robbie Collin called the film "sexy, funny and self-aware in every way the original book isn’t."[179] Elizabeth Weitzman of New York Daily News praised the directing, screenplay, and Johnson's performance, but called Dornan's performance, the leads' chemistry, and the supporting cast "underused". She praised the film for honoring the essence of its source and the director's way of balancing "atmosphere with action".[180] In The Guardian, Jordan Hoffmann awarded the film three out of five stars, writing "this big screen adaptation still manages to be about people, and even a little bit sweet", and that the sex scenes "are there to advance the plot, and only the most buttoned-up prude will be scandalised."[181] Lisa Schwarzbaum of Entertainment Weekly gave the film a B-, writing: "This perfectly normal way of consuming erotica suggests that the movie Fifty Shades of Grey will work better as home entertainment, when each viewer can race past the blah-blah about how well Christian plays the piano and pause on the fleeting image of the man minus his pants."[182]
Pornographic adaptation lawsuit[edit]
In June 2012, pornographic film company Smash Pictures announced its intent to film a pornographic version of the Fifty Shades trilogy entitled Fifty Shades of Grey: A XXX Adaptation.[183] A release date of January 10, 2013 was announced.[184] In November 2012, Universal, which had secured the Fifty Shades film rights, filed a lawsuit against Smash Pictures, stating that the film violated its copyright in that it was not filmed as a parody adaptation but "copies without reservation from the unique expressive elements of the Fifty Shades trilogy, progressing through the events of Fifty Shades of Grey and into the second book, Fifty Shades Darker".[185]
The lawsuit asked for an injunction, for the profits from all sales of the film, as well as damages,[186] saying that "a quickly and cheaply produced pornographic work that is likely to cause Plaintiffs irreparable harm by poisoning public perception of the Fifty Shades Trilogy and the forthcoming Universal films."[187] Smash Pictures responded to the lawsuit by issuing a counterclaim and requesting a continuance, stating that "much or all" of the Fifty Shades material was part of the public domain because it was originally published in various venues as a fan fiction based on the Twilight series. A lawyer for Smash Pictures further commented that the federal copyright registrations for the books were "invalid and unenforceable" and that the film "did not violate copyright or trademark laws".[188] The lawsuit was eventually settled out of court for an undisclosed sum and Smash Pictures agreed to stop any further production or promotion of the film.[189]
See also[edit]

Portal icon Film portal
9½ Weeks (1986)
Wild Orchid (1989)
Sex in film
Notes[edit]
1.Jump up ^ It is Universal Picture's highest-grossing film of all time time in Brazil, Denmark, Italy, Poland, Venezuela, Croatia, Czech Republic, Estonia, Paraguay, Romania, Serbia/Montenegro, Slovakia, Slovenia and Ukraine.[171]
References[edit]
1.^ Jump up to: a b "Fifty Shades of Grey (18)". British Board of Film Classification. February 2, 2015. Retrieved February 2, 2015.
2.^ Jump up to: a b c "Fifty Shades of Grey (2015)". Box Office Mojo. Retrieved March 19, 2015.
3.Jump up ^ Fifty Shades Movie (January 16, 2015). "'Fifty Shades Movie'". The Hollywood Reporter. Retrieved February 17, 2015.
4.^ Jump up to: a b Miller, Julie (July 10, 2012). "Fifty Shades of Grey Film Gets Oscar-Nominated Producers, Christian Grey–Casting Inspiration". Vanity Fair. Retrieved August 12, 2013.
5.^ Jump up to: a b Fleming, Mike (March 26, 2012). "Universal Pictures and Focus Features win Fifty Shades of Grey". Deadline.com. PMC. Retrieved May 7, 2012.
6.Jump up ^ Schumann, Rebecka (February 6, 2015). "'Fifty Shades of Grey' Sequels Confirmed; Fans React To 'Fifty Shades Darker' And p'Fifty Shades Freed' Movie Announcement". IBTimes. Retrieved February 6, 2015.
7.^ Jump up to: a b Kroll, Justin (November 22, 2013). "‘Fifty Shades’: Eloise Mumford Tapped to Play Anastasia Steele’s Roommate". Variety. Retrieved December 4, 2013.
8.^ Jump up to: a b Fleming, Mike (October 7, 2013). "Jennifer Ehle Joining ‘Fifty Shades Of Grey’ As Anastasia Steele’s Mother". Deadline.com. PMC. Retrieved October 8, 2013.
9.^ Jump up to: a b Kit, Borys Kit (December 3, 2013). "'Fifty Shades of Grey' Adds Marcia Gay Harden as Christian Grey's Mother". The Hollywood Reporter. Retrieved December 4, 2013.
10.^ Jump up to: a b Sneider, Jeff (October 31, 2013). "‘Fifty Shades of Grey’ Casts ‘How to Make It in America’ Star Victor Rasuk as Jose". The Wrap. Retrieved November 1, 2013.
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44.Jump up ^ Webber, Stephanie (September 8, 2013). "Charlie Hunnam on Fifty Shades of Grey Co-Star Dakota Johnson: "There's Just a Tangible Chemistry". Us Weekly. Retrieved September 9, 2013.
45.Jump up ^ Moraski, Lauren (September 4, 2013). "Fans petition "Fifty Shades of Grey" casting, producer defends choices". CBS News. Retrieved September 9, 2013.
46.Jump up ^ Kroll, Justin (October 12, 2013). "Charlie Hunnam Falls Out of 'Fifty Shades of Grey'". Variety. PMC. Retrieved October 12, 2013.
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49.Jump up ^ Kroll, Justin (October 23, 2013). "Jamie Dornan Will Play Christian Grey in ‘Fifty Shades of Grey’". Variety. Retrieved October 24, 2013.
50.Jump up ^ "50 Shades of Grey: Rita Ora cast as Jamie Dornan's sister". Daily Telegraph. December 3, 2013. Retrieved December 3, 2013.
51.Jump up ^ Sullivan, Kevin P. (April 14, 2014). "'Fifty Shades Of Grey': Hear The Surprising Story Behind Rita Ora's Part". MTV. Retrieved April 16, 2014.
52.Jump up ^ Toomey, Alyssa (September 5, 2013). "Fifty Shades of Grey Gets a Start Date – Find Out When Filming Begins!". E! News.
53.Jump up ^ Kaufman, Amy (October 22, 2013). "'Fifty Shades of Grey' producer: Christian Grey should be 'fresh face'". Los Angeles Times.
54.Jump up ^ Heigl, Alex (December 1, 2013). "'Fifty Shades of Grey' Starts Filming". People. Retrieved December 2, 2013.
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56.Jump up ^ Christine (December 9, 2013). "‘Fifty Shades of Grey’ filming location updates from Vancouver". On Location Vacations. Retrieved December 15, 2013.
57.Jump up ^ "Set: 'Fifty Shades of Grey' Turns Bentall 5 Tower into Grey House". Yvrshoots.com. December 8, 2013. Retrieved December 15, 2013.
58.Jump up ^ "Set: 'Fifty Shades of Grey' Turns University of British Columbia into Washington State University, Vancouver". Yvrshoots. December 15, 2013. Retrieved December 16, 2013.
59.Jump up ^ Gittins, Susan (January 24, 2014). "#FiftyShades of Grey filming in the Hotel Vancouver today". TwitPic. Retrieved January 25, 2014.
60.Jump up ^ Schumann, Rebecka (January 24, 2014). "‘Fifty Shades Of Grey’ Movie Cast Shoots Charlie Tango, Clayton's Hardware Store Scenes [PHOTOS]". International Business Times. Retrieved January 25, 2014.
61.Jump up ^ "Fifty Shades of Grey begins filming in Vancouver’s Gastown". Vancouver Sun. December 2, 2013. Retrieved December 2, 2013.
62.Jump up ^ "Instagram". Instagram. Retrieved May 19, 2014.
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64.Jump up ^ James, E L (January 12, 2015). "Movie Tie-in Edition Now Available & Soundtrack Coming Soon!". Retrieved January 12, 2015.
65.Jump up ^ Kozak, Oktay Ege (January 12, 2015). "'Fifty Shades Of Grey' Soundtrack Features Beyoncé, The Rolling Stones, Frank Sinatra, Sia, And More". Indie Wire. Retrieved January 12, 2015.
66.Jump up ^ Zuckerman, Esther (December 24, 2014). "Hear The Weeknd's 'Earned It' from 'Fifty Shades of Grey'". Entertainment Weekly. Retrieved January 12, 2015.
67.Jump up ^ Strecker, Erin (January 7, 2015). "Listen To Ellie Goulding's Sexy New Song From 'Fifty Shades of Grey' Soundtrack". Billboard. Retrieved January 12, 2015.
68.Jump up ^ Artists, Various (January 27, 2015). "Fifty Shades of Grey (Original Motion Picture Soundtrack)". Apple. Retrieved January 27, 2015.
69.Jump up ^ Caulfield, Keith (March 11, 2015). "Kelly Clarkson Claims Her Third No. 1 Album on Billboard 200 Chart". Billboard. Prometheus Global Media. Retrieved March 11, 2015.
70.Jump up ^ Belloni, Matthew (February 20, 2013). "Universal Chairman Wants 'Fifty Shades' for Summer 2014, More 'Bourne' and 'Van Helsing' Reboot (Q&A)". The Hollywood Reporter. Retrieved June 18, 2013.
71.Jump up ^ "'Fifty Shades' Movie Release Date Announced... But Who's the Cast?". Extra. Retrieved June 29, 2013.
72.Jump up ^ "'Fifty Shades of Grey' release moved to Valentine's Day 2015". Entertainment Weekly. Retrieved November 13, 2013.
73.Jump up ^ Barraclough, Leo (December 22, 2014). "‘Fifty Shades of Grey’ to Make International Debut at Berlin Film Festival". Variety. Retrieved January 31, 2015.
74.Jump up ^ Nolan Feenay (February 9, 2015). "Fifty Shades of Grey IMAX Screenings Prove That Size Really Does Matter". TIME. Retrieved February 10, 2015.
75.Jump up ^ Dave McNary (February 9, 2015). "‘Fifty Shades of Grey’ Set for 75 Imax Screens". Variety. Retrieved February 10, 2015.
76.Jump up ^ Sperling, Nicole (January 24, 2014). "Exclusive new 'Fifty Shades' image: A billboard-size Christian Grey". Entertainment Weekly. Retrieved January 25, 2014.
77.Jump up ^ Fahy, Colette (February 14, 2014). "Dakota Johnson seen in her first official Fifty Shades of Grey movie pictures | Mail Online". Dailymail.co.uk. Retrieved May 19, 2014.
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80.Jump up ^ "Instagram". Instagram. Retrieved January 27, 2015.
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82.Jump up ^ Feeney, Nolan Feeney (July 24, 2014). "Fifty Shades of Grey: The Story Behind Beyoncé’s "Crazy In Love" Update". Time. Retrieved July 25, 2014.
83.Jump up ^ Nostro, Lauren (July 24, 2014). "Interview: BOOTS Talks About Reworking Beyoncé's "Crazy In Love" and Scoring the "Fifty Shades of Grey" Trailer". Complex. Retrieved July 25, 2014.
84.^ Jump up to: a b Brent Lang (February 17, 2015). "‘Fifty Shades of Grey’ is a YouTube Phenomenon, Even if Viewers Won’t Admit It". Variety. Retrieved February 22, 2015.
85.Jump up ^ Lewis, Andrew (July 28, 2014). "Trailer Report: 'Fifty Shades' Preview Is Most Viewed Trailer of 2014". The Hollywood Reporter. Retrieved July 28, 2014.
86.Jump up ^ Andy Lewis (December 17, 2014). "The Most Viewed Trailers of 2014". The Hollywood Reporter. Retrieved December 20, 2014.
87.Jump up ^ Jen Yamato (August 1, 2014). "Universal: ‘Fifty Shades’ Trailer Scores Historic 100M Views In First Week". Deadline.com. Retrieved January 13, 2015.
88.^ Jump up to: a b c Anthony D'Alessandro (February 4, 2015). "‘Fifty Shades Of Grey’ Tracking $60M Bow; Strong Ticket Sales In The South & Midwest". Deadline.com. Retrieved February 5, 2015.
89.Jump up ^ Chiu, Melody (November 6, 2014). "Jamie Dornan Goes Shirtless as Christian Grey in New Fifty Shades of Grey Teaser". People Magazine. Retrieved November 7, 2014.
90.Jump up ^ Arlene Washington (February 2, 2015). "New '50 Shades' Trailer Brags: We've Racked Up 250 Million Views So Far". The Hollywood Reporter. Retrieved February 2, 2015.
91.Jump up ^ Schwartzel, Erich (February 16, 2015). "‘Fifty Shades’ Nets $94.4 Million in Debut". The Wall Street Journal. Retrieved February 17, 2015.
92.Jump up ^ McClintock, Pamela (February 15, 2015). "Final Box Office: 'Fifty Shades' Ties Up Record $94.4M Debut in U.S.". The Hollywood Reporter. Retrieved February 17, 2015.
93.Jump up ^ Cunningham, Todd (February 15, 2015). "‘Fifty Shades of Grey’ Dominates Box Office With Record $90 Million U.S. Debut". The Wrap. Retrieved February 17, 2015.
94.Jump up ^ Exley, Jennifer (January 8, 2013). "'Fifty Shades of Grey' Screenwriter Plans NC-17 Rating". The Hollywood Reporter.
95.Jump up ^ "Fifty Shades Of Grey Producer Talks Sex". VH1. October 23, 2013. Retrieved October 29, 2013.
96.Jump up ^ Lesnick, Silas (January 7, 2015). "Fifty Shades of Grey Has Officially Been Rated!". ComingSoon.net. Retrieved January 7, 2015.
97.Jump up ^ "FIFTY SHADES OF GREY(DCP)". Australian Film Classification. January 30, 2015. Retrieved February 7, 2015.
98.Jump up ^ Vlessing, Etan (February 2, 2015). "'Fifty Shades of Grey' Gets 18A Rating From Canadian Censors". The Hollywood Reporter. Retrieved February 3, 2015.
99.Jump up ^ "Recent Films". Retrieved February 15, 2015.
100.Jump up ^ "Cinexplex.com – Showtimes (Fifty Shades of Grey)". Retrieved February 3, 2015.
101.Jump up ^ "France Gives 'Fifty Shades' Lenient 12 Rating". The Hollywood Reporter. February 13, 2015. Retrieved February 13, 2015.
102.Jump up ^ "Movie details". Cinema City.
103.Jump up ^ "Cincuenta Sombras es Apta para mayores de 16 años con reservas ¿Qué significa?" (in Spanish). Hoyts Argentina. 2015-02-05.
104.Jump up ^ Esther Zuckerman (January 14, 2015). "Morality in Media Criticizes R-rating for Fifty Shades of Grey". TIME]. Retrieved January 16, 2015.
105.Jump up ^ Josh Gardner (January 13, 2015). "Morality group blasts R rating for 'Fifty Shades of Grey' and says film is so violent Motion Picture Association should have made it NC-17". Daily Mail. Retrieved January 16, 2015.
106.Jump up ^ Patrick Frater (February 4, 2015). "‘Fifty Shades of Grey’ Banned in Malaysia". Variety. Retrieved February 6, 2015.
107.^ Jump up to: a b "Fifty Shades of Grey movie banned in Malaysia for being 'unnatural'". The Sydney Morning Herald. February 5, 2015. Retrieved February 6, 2015.
108.^ Jump up to: a b c Richwine, Lisa (February 14, 2015). "'Fifty Shades' goes global, but film too hot for some countries". Reuters. Retrieved February 14, 2015.
109.Jump up ^ Kozlov, Vladimir (February 17, 2015). "'Fifty Shades of Grey' Banned in Russia’s North Caucasus (Report)". The Hollywood Reporter. Retrieved February 15, 2015.
110.Jump up ^ "'Fifty Shades of Grey' will not be released in UAE cinemas". Emirates 24/7. February 17, 2015. Retrieved February 17, 2015.
111.Jump up ^ "Fifty Shades of Grey film banned in Papua New Guinea due to sexual content". ABC Online. February 19, 2015. Retrieved February 19, 2015.
112.Jump up ^ ""Fifty Shades" banned in Cambodia". Yahoo News. February 11, 2015. Retrieved February 19, 2015.
113.Jump up ^ Naman Ramachandran (March 5, 2015). "India Bans Edited Version of ‘Fifty Shades of Grey’". Variety. Retrieved March 5, 2015.
114.Jump up ^ Izuzu, Chidumga (February 19, 2015). "National Film and Video Censors Board bans movie from cinemas". pulse.ng. Retrieved February 20, 2015.
115.Jump up ^ "Zimbabwe's censorship board demands that erotic scenes of Fifty Shades of Grey film be edited". U.S. News & World Report. February 20, 2015. Retrieved February 20, 2015.
116.Jump up ^ "Fifty Shades of Grey: In the censored Vietnam version there is no sex at all". 9 March 2015. Retrieved 9 March 2015.
117.Jump up ^ Smith, Amanda (January 28, 2015). "The Ugly Truth About 'Fifty Shades of Grey' Movie". Charisma News. Retrieved February 3, 2015.
118.Jump up ^ "Say no to porn. Boycott 50 Shades of Grey, the movie: sign the petition". Retrieved February 3, 2015.
119.Jump up ^ Carlson, Dani (February 2, 2015). "Petitions want ‘Fifty Shades of Grey’ showings canceled". WoodTV. Retrieved February 3, 2015.
120.Jump up ^ Francis, Derek (February 2, 2015). "Local man starts petition to stop "Fifty Shades of Grey" from coming to Celebration! Cinema". Fox 17. Retrieved February 3, 2015.
121.Jump up ^ http://www.alternet.org/tea-party-and-right/guess-whos-boycotting-50-shades-grey-ahead-films-release
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123.Jump up ^ Scott Mendelson (February 19, 2015). "Box Office: 'Fifty Shades Of Grey' Tops $100M US, $300M Worldwide". Forbes. Retrieved February 21, 2015.
124.Jump up ^ Scott Mendelson (March 5, 2015). "Box Office: 'Fifty Shades Of Grey' Becomes 6th R-Rated Film To Top $500M". Forbes. Retrieved March 6, 2015.
125.^ Jump up to: a b c Brent Lang (January 16, 2015). "‘Fifty Shades of Grey’ Is Fastest-Selling R-Rated Title in Fandango History". Variety. Retrieved January 17, 2015.
126.Jump up ^ Hilary Lewis (January 16, 2015). "'Fifty Shades' Is Fastest-Selling R-Rated Movie in Fandango History". The Hollywood Reporter. Retrieved January 17, 2015.
127.Jump up ^ Pamela McClintock (February 11, 2015). "Box Office: 'Fifty Shades' Scores Record Valentine's Day Advance Ticket Sales". The Hollywood Reporter. Retrieved February 13, 2015.
128.Jump up ^ Lily Harrison (January 16, 2015). "Fifty Shades of Grey Is Already Fandango's Fastest-Selling R-Rated Movie in History". E! Online. Retrieved January 17, 2015.
129.Jump up ^ Pamela McClintock (January 22, 2015). "Box Office: 'Fifty Shades of Grey' Tracking for $45M-Plus Debut". The Hollywood Reporter. Retrieved January 23, 2015.
130.Jump up ^ Scott Mendelson (January 22, 2015). "Box Office: 'Fifty Shades Of Grey' Could Nab $45M Debut". Forbes. Retrieved January 23, 2015.
131.Jump up ^ Pamela McClintock (January 30, 2015). "'Fifty Shades of Grey' vs. 'Kingsman': A Box-Office Battle for Date Night". The Hollywood Reporter. Retrieved January 31, 2015.
132.Jump up ^ Marc Graser (February 3, 2015). "‘Fifty Shades of Grey’ Marketing: More Sizzle Than Sex". Variety. Retrieved February 4, 2015.
133.Jump up ^ Ray Subers (February 12, 2015). "Forecast: 'Fifty Shades' to Dominate Valentine's Day Box Office". Box Office Mojo. Retrieved February 13, 2015.
134.Jump up ^ Cunningham, Todd (February 11, 2015). "‘Fifty Shades of Grey’ Arousing Overseas Audiences Too". The Wrap. Retrieved February 12, 2015.
135.Jump up ^ Press Association (February 6, 2015). "Fifty Shades takes £1.3 million at box office before opening". The Telegraph. Retrieved February 7, 2015.
136.Jump up ^ "TOP OPENING WEEKENDS BY MONTH - FEBRUARY". Box Office Mojo. Retrieved February 26, 2015.
137.^ Jump up to: a b "TOP 4-DAY PRESIDENT'S DAY WEEKENDS". Box Office Mojo. Retrieved February 26, 2015.
138.Jump up ^ "WIDEST OPENINGS BY MPAA RATING (R)". Box Office Mojo. Retrieved February 26, 2015.
139.Jump up ^ Brandon Gray (February 16, 2015). "Weekend Report: ‘Valentine’s Day’ Massacres Presidents’ Day Record". Box Office Mojo. Retrieved March 3, 2015.
140.^ Jump up to: a b Ray Subers (February 15, 2015). "Weekend Report: 'Grey' Makes Green Over Valentine's Day Weekend". Box Office Mojo. Retrieved March 3, 2015.
141.^ Jump up to: a b c Anthony D'Alessandro (February 13, 2015). "'Fifty Shades of Grey' Posts Second Best R-Rated Preview Opening". Deadline.com. Retrieved February 13, 2015.
142.Jump up ^ Pamela McClintock (February 15, 2015). "'Fifty Shades' Scores Biggest Opening in History for a Female Director". The Hollywood Reporter. Retrieved February 26, 2015.
143.^ Jump up to: a b c d e Nancy Tartaglione (February 17, 2015). "‘Fifty Shades’ Higher In Global Bow At $266.6M; Record R-Rated Opening Overseas – Tuesday Update". Deadline.com. Retrieved February 18, 2015.
144.^ Jump up to: a b Nancy Tartaglione (March 1, 2015). "’50 Shades’ Now Uni’s Biggest R-Rated Film Overseas; Nears $500M Global B.O.". Deadline.com. Retrieved March 2, 2015.
145.Jump up ^ Pamela McClintock (January 30, 2015). "'Fifty Shades of Grey' vs. 'Kingsman': A Box-Office Battle for Date Night". The Hollywood Reporter. Retrieved February 14, 2015.
146.Jump up ^ "WIDEST OPENINGS BY MPAA RATING (R)". Box Office Mojo. Retrieved February 12, 2015.
147.Jump up ^ "WIDEST RELEASES BY MPAA RATING (R)". Box Office Mojo. Retrieved February 12, 2015.
148.Jump up ^ Pamela McClintock (February 13, 2015). "Box Office Dominatrix: 'Fifty Shades' Nabs $30.2M Friday for Record $80M-Plus Debut". The Hollywood Reporter. Retrieved February 15, 2015.
149.Jump up ^ Ray Subers (February 14, 2015). "Friday Report: Moviegoers Submit to 'Fifty Shades of Grey'". Box Office Mojo. Retrieved February 15, 2015.
150.Jump up ^ Anthony D'Alessandro (February 15, 2015). "‘Fifty Shades’ Posting A $81.7M Weekend, $90.7M Four-Day; ‘Kingsman’ Strong With $35.6M – Sunday Final Update". Deadline.com. Retrieved February 16, 2015.
151.Jump up ^ BROOKS BARNES and MICHAEL CIEPLY (February 15, 2015). "In a Shift, ‘Shades’ Dominates Box Office". The New York Times. Retrieved February 16, 2015.
152.Jump up ^ Ray Subers (February 22, 2015). "Weekend Report: Moviegoers Flee From 'Fifty Shades'". Box Office Mojo. Retrieved February 28, 2015.
153.Jump up ^ Anthony D'Alessandro (February 23, 2015). "‘Fifty Shades’ Lower With $22.26M; ‘Hot Tub 2’s Tracking Off – Monday B.O. Update". Deadline.com. Retrieved February 28, 2015.
154.Jump up ^ Scott Mendelson (February 22, 2015). "Box Office: 'Fifty Shades' Drops Record 73% For $23.2M Weekend". Forbes. Retrieved February 23, 2015.
155.Jump up ^ Anthony D'Alessandro (March 2, 2015). "Will Smith’s ‘Focus’ Lower In Actuals With $18.69M Opening – Box Office Update". Deadline.com. Retrieved March 3, 2015.
156.Jump up ^ Ray Subers (March 1, 2015). "Weekend Report: 'Focus' Pulls Off Minor Heist at the Box Office". Box Office Mojo. Retrieved March 3, 2015.
157.Jump up ^ "2015 DOMESTIC GROSSES". Box Office Mojo. Retrieved March 8, 2015.
158.Jump up ^ Pamela McClintock (February 12, 2015). "Global Box Office: 'Fifty Shades' Heads for $235M-Plus World Domination". The Hollywood Reporter. Retrieved February 15, 2015.
159.^ Jump up to: a b Maane Khatchatourian (February 14, 2015). "‘Fifty Shades’ Heating Up International Box Office With Record $158 Million Debut". Variety. Retrieved February 15, 2015.
160.^ Jump up to: a b Nancy Tartaglione (February 14, 2015). "‘Fifty Shades’ Eyes $158M+ Opening Weekend Overseas; Biggest-Ever For An R-Rated Film". Deadline.com. Retrieved February 15, 2015.
161.Jump up ^ Nancy Tartaglione (February 12, 2015). "‘Fifty Shades’ Ties Up Universal Records In Overseas Debuts; $100M+ Weekend?". Deadline.com. Retrieved February 13, 2015.
162.Jump up ^ Nancy Tartaglione (February 13, 2015). "‘Fifty Shades’ Cumes $28.6M Overseas In Two Days; Whips Opening Records". Deadline.com. Retrieved February 13, 2015.
163.Jump up ^ Charles Gant (February 17, 2015). "Fifty Shades of pure UK box-office gold". The Guardian. Retrieved February 22, 2015.
164.Jump up ^ Alex Ritman (February 23, 2015). "U.K. Box Office: 'Fifty Shades' Becomes Highest-Grossing 18-Rated Film Ever". The Hollywood Reporter. Retrieved February 23, 2015.
165.Jump up ^ Alex Ritman (March 3, 2015). "U.K. Box Office: 'Exotic Marigold' Sequel Topples 'Fifty Shades'". The Hollywood Reporter. Retrieved March 3, 2015.
166.Jump up ^ Gavin J. Blair (February 16, 2015). "Japan Box Office: 'Fifty Shades' Opens in Fifth, 'Big Hero 6' Passes $70 Million". The Hollywood Reporter. Retrieved March 7, 2015.
167.Jump up ^ Gavin J. Blair (February 23, 2015). "Japan Box Office: 'American Sniper' Opens on Top, 'Fifty Shades' Drops Out of Top 10". The Hollywood Reporter. Retrieved March 7, 2015.
168.Jump up ^ Gavin J. Blair (February 26, 2015). "Why 'Fifty Shades of Grey' Failed to Hit the Mark in Japan". The Hollywood Reporter. Retrieved March 7, 2015.
169.Jump up ^ Nancy Tartaglione (March 1, 2015). "Mr Grey Dominates, Mr Smith’s ‘Focus’ Pulls & Ms Smith’s ‘Exotic Marigold Hotel’ Upgrades: More International Box Office". Deadline.com. Retrieved March 2, 2015.
170.Jump up ^ Nancy Tartaglione (March 8, 2015). "‘Jupiter’ Ascends To Top Of International B.O.; ‘Chappie’ Lively In Asia – Update". Deadline. Retrieved March 8, 2015.
171.^ Jump up to: a b Nancy Tartaglione (March 15, 2015). "‘Cinderella’ Tops International Box Office As ‘Fifty Shades’ Joins Uni’s Top 10". Deadline.com. Retrieved March 15, 2015.
172.Jump up ^ "Fifty Shades of Grey Reviews". Metacritic. CBS Interactive. Retrieved February 19, 2015.
173.Jump up ^ "Fifty Shades of Grey". Rotten Tomatoes. Flixster. Retrieved February 27, 2015.
174.Jump up ^ Anthony D'Alessandro (February 14, 2015). "Mr. Grey To Beat ‘Christ’ February Opening Day; Industry Projects $91M Bow – Late Night Box Office". Deadline.com. Retrieved February 14, 2015.
175.Jump up ^ "'Fifty Shades' lacks gray matter, as well as heat". USA Today. February 10, 2015. Retrieved February 11, 2015.>
176.Jump up ^ "‘Fifty Shades of Grey’: A few shades better than the book". The Seattle Times. February 12, 2015. Retrieved February 12, 2015.>
177.Jump up ^ Bradshaw, Peter (February 13, 2015). "Fifty Shades of Grey review – making a bad fist of it". The Guardian (London). Retrieved February 13, 2015.
178.Jump up ^ http://www.nytimes.com/2015/02/13/movies/submitting-to-the-power-of-a-runaway-best-seller.html?partner=rss&emc=rss&_r=1
179.Jump up ^ Collin, Robbie (February 13, 2015). "Fifty Shades of Grey premiere: 'the most raucous audience reaction since Mamma Mia'". The Daily Telegraph (London). Retrieved February 14, 2015.
180.Jump up ^ Elizabeth Weitzman (February 9, 2015). "'Fifty Shades of Grey' movie review". New York Daily News. Retrieved February 10, 2015.
181.Jump up ^ Hoffman, Jordan (February 10, 2015). "Fifty Shades of Grey first look review: some pleasure, occasional pain". The Guardian (London). Retrieved February 10, 2015.
182.Jump up ^ "'Fifty Shades of Grey': EW movie review". Entertainment Weekly. February 10, 2015. Retrieved February 11, 2015.>
183.Jump up ^ Davenporte, Barbie (June 5, 2012). "'Fifty Shades of Grey' Porn Parody Will Be Written/Directed by Mr. Filth. How Romantic.". LA Weekly. Retrieved November 30, 2012.
184.Jump up ^ Romero, Dennis (November 29, 2012). "Fifty Shades Porn Parody Targeted In Big Hollywood Lawsuit". LA Weekly. Retrieved November 30, 2012.
185.Jump up ^ Strecker, Erin (November 29, 2012). "Company behind 'Fifty Shades of Grey' porn sued by Universal". Entertainment Weekly. Retrieved November 30, 2012.
186.Jump up ^ "Universal files lawsuit against ‘Fifty Shades’ porn ‘rip-off’". Times Live. November 30, 2012. Retrieved November 30, 2012.
187.Jump up ^ Costanza, Justine Ashley (February 1, 2013). "‘Fifty Shades Of Grey’ Porn Lawsuit Heats Up: Is The XXX Adaptation Illegal?". International Business Times. Retrieved March 1, 2013.
188.Jump up ^ Gardner, Eriq (March 4, 2013). "'Fifty Shades' Porn Parody Countersuit Claims Books Are In Public Domain (Exclusive)". The Hollywood Reporter. Retrieved March 6, 2013.
189.Jump up ^ Romano, Aja (March 12, 2013). ""Fifty Shades" porn parody lost its lawsuit, but everyone wins". Daily Dot. Retrieved April 7, 2013.
External links[edit]
 Wikimedia Commons has media related to Fifty Shades of Grey (film).
Official website
Fifty Shades of Grey at the Internet Movie Database
Fifty Shades of Grey at Rotten Tomatoes
Fifty Shades of Grey at Metacritic
Fifty Shades of Grey at Box Office Mojo


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Fifty Shades of Grey (film)
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Fifty Shades of Grey
Fifty-Gray-poster.jpg
Theatrical release poster

Directed by
Sam Taylor-Johnson
Produced by
Michael De Luca
Dana Brunetti
E. L. James

Screenplay by
Kelly Marcel
Based on
Fifty Shades of Grey
 by E. L. James
Starring
Dakota Johnson
Jamie Dornan
Jennifer Ehle
Eloise Mumford
Victor Rasuk
Luke Grimes
Rita Ora
Max Martini
Callum Keith Rennie
Andrew Airlie
Dylan Neal
Marcia Gay Harden

Music by
Danny Elfman
Cinematography
Seamus McGarvey
Edited by
Anne V. Coates
Lisa Gunning
Debra Neil-Fisher


Production
 companies

Focus Features
Michael De Luca Productions
Trigger Street Productions

Distributed by
Universal Pictures

Release dates

February 11, 2015 (Berlin)
February 13, 2015 (United States)


Running time
 125 minutes[1]
Country
United States
Language
English
Budget
$40 million[2]
Box office
$547.4 million[2]
Fifty Shades of Grey is a 2015 British-American erotic romance film directed by Sam Taylor-Johnson with a screenplay by Kelly Marcel, based on novel of the same name by E. L. James, about the relationship between a wealthy businessman and a young student. The film stars Dakota Johnson as Anastasia Steele, a college graduate who begins a sadomasochistic relationship with young business magnate Christian Grey (Jamie Dornan). The film was written following the huge success of the books selling over 100 million copies and being translated into 52 languages.[3]
The film premiered at the 65th Berlin International Film Festival on February 11, 2015, and had a wide theatrical release on February 13, 2015, by Universal Pictures.[4][5] It was an immediate box office success, breaking numerous box office records and earning over $547 million worldwide. It is currently the highest-grossing film of 2015. A sequel is planned for a 2016 release.[6]


Contents  [hide]
1 Plot
2 Cast
3 Production 3.1 Director
3.2 Casting
3.3 Filming
4 Music
5 Release 5.1 Marketing
5.2 Rating and censorship
5.3 Opposition campaign
6 Reception 6.1 Box office 6.1.1 North America
6.1.2 Other territories
6.2 Critical response
7 Pornographic adaptation lawsuit
8 See also
9 Notes
10 References
11 External links

Plot[edit]
Anastasia "Ana" Steele is a 21-year-old undergraduate at Washington State University's satellite campus near Vancouver, Washington. When her roommate, Kate Kavanagh, becomes ill and is unable to interview wealthy 27-year-old entrepreneur Christian Grey at his company headquarters in Seattle for the college newspaper, Ana agrees to go in her place. Christian is interested in her, and soon after, he arrives at the hardware store where Ana works. Christian, in town to deliver the commencement address at WSU, agrees to Ana's request for a photo shoot to accompany the article.
After the photo shoot, Christian invites Ana to have coffee, but leaves abruptly, confusing Ana. For her graduation, Christian sends Ana first edition copies of Tess of the d'Urbervilles. Ana celebrates with friends, and, after drinking too much, spontaneously calls Christian. Concerned, he goes to the bar to find Ana, who passes out. She wakes up the next morning in Christian's hotel room and is relieved when he says they did not have sex.
Ana and Christian begin seeing each other, but Christian asks Ana to sign a non-disclosure agreement that prevents her from revealing anything about their relationship. Christian expresses interest in a subculture relationship with Ana involving controlled bondage. Ana reveals she is a virgin. While she is considering the agreement and negotiating her own terms, she and Christian begin a sexual relationship that includes some of the sexual practices Christian desires.
Christian showers Ana with gifts and favors, such as a new car and laptop. After moving to Seattle with Kate, Ana becomes closer to Christian. One night, she accompanies Christian to his parents' house. During dinner, Ana mentions she is leaving the next day to visit her mother in Georgia. Christian is infuriated as Ana had expressed she wants a romantic relationship rather than a purely sexual one. She is shocked when Christian unexpectedly arrives in Georgia while she is visiting her mother. Christian leaves soon after to tend to an emergency in Seattle.
After returning home, Ana continues seeing Christian, who is still interested in further sexual experimentation. Ana initially consents and participates willingly. Christian, however, keeps Ana emotionally distant, upsetting her. While still considering the contract, Ana asks Christian to demonstrate how he would "punish" her for rule breaking. Christian whips Ana's buttocks six times with a belt, making her count each time he strikes her. She is upset and finds it far from her romantic expectations. Ana concludes that Christian is wrong for her and that his practices border on being deviant and excessive and leaves.
Cast[edit]









Jamie Dornan and Dakota Johnson.
Dakota Johnson as Anastasia "Ana" Steele
Jamie Dornan as Christian Grey
Eloise Mumford as Katherine "Kate" Kavanagh,[7] Anastasia's best friend and roommate
Jennifer Ehle as Carla Wilks,[8] Anastasia's mother
Marcia Gay Harden as Grace Trevelyan Grey,[9] Christian's adoptive mother
Victor Rasuk as Jose Rodriguez,[10] one of Anastasia's close friends
Luke Grimes as Elliot Grey,[11] Christian's adopted brother
Rita Ora as Mia Grey,[12] Christian's adopted sister
Max Martini as Jason Taylor,[13] Christian's bodyguard and head of his security
Callum Keith Rennie as Ray Steele [14]
Andrew Airlie as Carrick Grey, Christian's adoptive father
Dylan Neal as Bob Adams,[15] Anastasia's step-father
Anthony Konechny as Paul Clayton, the brother of the owner of Clayton's Hardware Store
Emily Fonda as Martina
Rachel Skarsten as Andrea,[16] Christian's assistant
Production[edit]
By early 2013, several Hollywood studios were keen to obtain film rights to the New York Times bestselling Fifty Shades trilogy of novels.[17] Warner Bros., Sony, Paramount, Universal and Mark Wahlberg's production company put in bids for the film rights.[18][19] Universal Pictures and Focus Features secured the rights to the trilogy in March 2012.[5] Author James sought to retain some control during the movie's creative process.[20] James chose The Social Network producers Michael De Luca and Dana Brunetti to produce the film.[4][21] Although American Psycho writer Bret Easton Ellis publicly expressed his desire to write the screenplay for the film,[22] Kelly Marcel, screenwriter of Saving Mr. Banks, was hired for the job.[23] Patrick Marber was brought in by Taylor-Wood to polish the screenplay, specifically to do some “character work”.[24] Universal hired Mark Bomback for script doctoring.[25] Mark Bridges served as the costume designer.[26] Entertainment Weekly estimated the film's budget as "$40 million-or-so".[27]
Director[edit]
By May 9, 2013, the studio was considering Joe Wright to direct,[28] but this proved unworkable due to Wright's schedule.[29] Other directors who had been under consideration included Patty Jenkins, Bill Condon, Bennett Miller, and Steven Soderbergh.[30] In June 2013, E. L. James announced Sam Taylor-Johnson would direct the film adaptation.[31] 9½ Weeks, Last Tango in Paris and Blue Is the Warmest Color were all cited as inspirations for the film by Taylor-Johnson.[32]
Casting[edit]
Bret Easton Ellis stated that Robert Pattinson had been James' first choice for the role of Christian Grey,[33] but James felt that casting Pattinson and Kristen Stewart in the film would be "weird".[34] Ian Somerhalder and Chace Crawford both expressed interest in the role of Christian.[35][36] Somerhalder later admitted if he had been considered, the filming process would ultimately have conflicted with his shooting schedule for The CW's series The Vampire Diaries.[37] On September 2, 2013, James revealed that Charlie Hunnam and Dakota Johnson had been cast as Christian Grey and Anastasia Steele, respectively.[38] The short list of other actresses considered for the role of Anastasia included Alicia Vikander, Imogen Poots, Elizabeth Olsen, Shailene Woodley, and Felicity Jones.[39] Keeley Hazell auditioned for an unspecified role.[40] Lucy Hale also auditioned for the film.[41] Taylor-Johnson would give every actress who auditioned for Anastacia's role to read four pages of a monologue from Ingmar Bergman's Persona.[32]
The studio originally wanted Ryan Gosling for Christian, but he was not interested in the role.[39] Garrett Hedlund was also considered, but he could not connect with the character.[39] Stephen Amell said he would not have wanted to play the role of Grey because "I actually didn't find him to be that interesting... nothing about Christian Grey really spoke to me."[42] Hunnam initially turned down the role of Christian but later reconsidered it following a meeting with studio heads.[43] Hunnam said of the audition process: "I felt really intrigued and excited about it so I went and read the first book to get a clearer idea of who this character was, and I felt even more excited at the prospect of bringing him to life. We [Taylor-Johnson and I] kind of both suggested I do a reading with Dakota, who was her favorite, and as soon as we got in the room and I started reading with Dakota I knew that I definitely wanted to do it. There's just like a tangible chemistry between us. It felt exciting and fun and weird and compelling."[44] In response to the negative fan reaction the casting drew, producer Dana Brunetti said: "There is a lot that goes into casting that isn't just looks. Talent, availability, their desire to do it, chemistry with other actor, etc. So if your favorite wasn't cast, then it is most likely due to something on that list. Keep that in mind while hating and keep perspective."[45]
During October 2013, actress Jennifer Ehle was in talks for the role of Anastasia's mother Carla.[8] On October 12, 2013, Universal Pictures announced that Hunnam had exited the film due to conflicts with the schedule of his FX series Sons of Anarchy.[46] Alexander Skarsgård, Jamie Dornan, Theo James, François Arnaud, Scott Eastwood, Luke Bracey, and Billy Magnussen were at the top of the list to replace Hunnam as Christian Grey.[47][48] Finally, on October 23, 2013, Dornan was cast as Christian Grey.[49] On October 31, 2013, Victor Rasuk was cast as José Rodriguez, Jr.[10] On November 22, 2013, Eloise Mumford was cast as Kate Kavanagh.[7] On December 2, 2013, singer Rita Ora was cast as Christian's younger sister Mia.[50] Ora originally wanted to work on the soundtrack.[51] On December 3, 2013, Marcia Gay Harden was cast as Christian's mother, Grace.[9]
Filming[edit]
In September, filming was scheduled to start on November 5, 2013 in Vancouver, British Columbia.[52] The following month, producer Michael De Luca announced filming would begin on November 13, 2013.[53]
Principal photography was again delayed and eventually started on December 1, 2013.[54] Scenes were filmed in the Gastown district of Vancouver.[55] Bentall 5 was used as the Grey Enterprises building.[56][57]
The University of British Columbia serves as Washington State University Vancouver, from which Ana graduates.[58] The Fairmont Hotel Vancouver was used as the Heathman Hotel.[59][60]
The film was also shot at the North Shore Studios.[61] The production officially ended on February 21, 2014.[62] Reshoots involving scenes between Dornan and Johnson took place in Vancouver during the week of October 13, 2014.[63]
Music[edit]
Main article: Fifty Shades of Grey (soundtrack)
James said that the film's soundtrack would be released on February 10, 2015.[64][65] The first single, "Earned It", by The Weeknd, was released on December 24, 2014.[66] On January 7, 2015, the second single, "Love Me Like You Do" by Ellie Goulding was released, later reaching the top three on the Billboard Hot 100, and becoming a hit for the soundtrack.[67] A third single, "Salted Wound" by Australian singer Sia, was released on January 27, 2015.[68] To date, the soundtrack has sold 451,000 copies in the United States.[69]
Release[edit]



 Jamie Dornan at the world premiere of Fifty Shades of Grey, Berlinale 2015
In February 2013, Universal chairman Adam Fogelson said the film "could be ready to release ... as early as next summer."[70] The studio initially announced an August 1, 2014 release.[71] However, in November 2013, it was pushed back to February 13, 2015, in time for Valentine's Day.[72] Fifty Shades of Grey was first screened at the 65th Berlin International Film Festival on February 11, 2015.[73] The film was released in 75 IMAX screens across the US on February 13, 2015.[74][75]
Marketing[edit]
On January 25, 2014, more than a year prior to release, Universal displayed posters with the phrase, "Mr. Grey will see you now", in five locations across the United States.[76] On February 14, 2014, the first photograph of Johnson as Anastasia was released.[77] On June 18, 2014, the film's official Twitter account released the first still of Dornan as Christian in honor of Christian's birthday.[78]
On July 9, 2014, the book's author, E. L. James, said on Twitter that the film's trailer would be released on July 24, 2014.[79] Beyoncé debuted a teaser for the trailer on her Instagram account five days before the trailer's release.[80] On July 24, Dornan and Johnson were on The Today Show to present part of the trailer appropriate for morning television; the full trailer, which contained more racy scenes, was released later the same day on the internet (200 days before its initial theatrical release). The trailer featured a new version of "Crazy in Love" by Beyoncé which was scored and arranged by her frequent collaborator Boots.[81][82][83][84] The trailer was viewed 36.4 million times in the week after its July 24 release. This made it the most viewed trailer on YouTube in 2014, until it was surpassed in October by the trailer for Avengers: Age of Ultron.[85] However, in mid-December the trailer reached 93 million views and was again the most viewed of 2014.[86] The trailer accumulated over 100 million views in its first week of release through different channels and websites, becoming the biggest trailer ever released in history.[87] By February 2015, the trailer had been viewed more than 193 million times on YouTube alone.[88] And by late February, Fifty Shades of Grey related material garnered over 329 million views including 113 million views for its official trailer.[84] A second trailer was released on November 13, 2014.[89] A third trailer aired during Super Bowl XLIX on February 1, 2015.[90]
The film was promoted through an ad campaign that asked people whether they were "curious".[91] Nick Carpou, Universal’s president of domestic distribution said: "Our campaign gave people permission to see the film."[92] "Valentines is a big deal for couples and a great relationship event, and the date with the long Presidents Day weekend created a perfect storm for us. This date positioned us to take full advantage of the romance angle, which is how we sold the film in our marketing campaign," he said.[93]
Rating and censorship[edit]
There was initial speculation that the film could receive NC-17 rating in the United States. Studios typically steer away from the adults-only rating due to the impact the classification has on a film's commercial viability, with some theater chains refusing to exhibit NC-17 rated films. While screenwriter Marcel said she expected the film to be NC-17 rated,[94] producer De Luca anticipated the less restrictive R rating.[95] On January 5, 2015, the MPAA did give the film an R rating, basing its decision on "strong sexual content including dialogue, some unusual behavior and graphic nudity, and language."[96]
On January 30, in Australia, the film was rated MA15+ by the ACB for "strong sex scenes, sexual themes and nudity".[97] On February 2, 2015, the British BBFC classified the film an 18 certificate, mentioning "strong sex".[1] In Canada, Ontario, Manitoba, Alberta, and British Columbia, the film was rated at 18A by the OFRB, MFCB, AFR, and BCFCO respectively due to its "occasional upsetting or disturbing scenes, and partial or full nudity in a brief sexual situation."[98][99] In Quebec, the Régie du cinéma rated the movie under the 16+ category for its eroticism.[100] In France, the film earned a 12 rating.[101] In Lebanon, the film earned an NC-21 rating.[102] In Argentina, the Advisory Commission of Cinematographic Exhibition (the rating arm of the INCAA) rated the film SAM16/R.[103]
Anti-pornography watchdog group Morality in Media argued that the film's R rating "severely undermines the violent themes in the film and does not adequately inform parents and patrons of the film’s content", and that the MPAA was encouraging sexual violence by letting the film by without an NC-17 rating.[104][105]
The film was scheduled for a February 12, 2015, release in Malaysia, but it was denied a certificate by the Malaysian Film Censorship Board (LPF) for its "unnatural" and "sadistic" content. The LPF chairman, Abdul Halim Abdul Hamid, said Fifty Shades was "more pornography than a movie."[106][107] The film was also banned in Indonesia,[108] Kenya,[108] Russia's North Caucasus,[109] the United Arab Emirates (UAE),[110] Papua New Guinea,[111] Cambodia,[112] and India.[113] The film was released in Nigeria for a week, before being removed from cinemas by the National Film and Video Censors Board (NFVCB).[114] Studios will not pursue a theatrical release in China.[108]
The film's sex scenes were censored after protests from various religious groups in the Philippines, and as a result it is in limited release in that country with an R-18 rating from the MTRCB.[107] A similarly cut version was released in Zimbabwe.[115]
Roughly twenty minutes were cut from the film for screening in Vietnam, leaving no sex scenes. The scene in which Ana is beaten with a belt is skipped entirely.[116]
Opposition campaign[edit]
On January 28, 2015, a campaign in the United States by the National Center on Sexual Exploitation started two petitions to boycott the film's release. Their website makes more than 50 allegations that the film has a negative impact on the community. It said, "Hollywood is advertising the Fifty Shades story as an erotic love affair, but it is really about sexual abuse and violence against women. The porn industry has poised men and women to receive the message that sexual violence is enjoyable. Fifty Shades models this porn message and Hollywood cashes the check."[117] By February 7, one of the petitions had garnered more than 53,000 signatures.[118]
On February 2, in Michigan, a man petitioned to halt the film's release at a local Celebration! Cinema. Despite the man's efforts, the president of the cinemas declined to cancel the release of the film. He said, "We've been in business for 70 years and people often times object to content, and it's not our job to censor the content of a widespread movie. It's not in our best interest. It's not in the community's best interest." The film sold 3,000 tickets before the release and was expected to sell a total of 10,000 tickets.[119][120]
The American Family Association called for theaters not to show the film.

“The irony is not lost that the film’s main character is named, ‘Christian,’ while this film presents anything but a ‘Christian’ view of intimacy. The idea that anyone would think this film is in any way appropriate demonstrates an incredibly unhealthy view of relationships and sexuality. A more apt title for the movie would be ‘Fifty Shades of Evil.’ Without question, this film will have a corrosive effect on cultural views of what normative sexuality ought to be. Healthy relationships seek to safeguard the emotional and physical well-being of another; this film promotes inflicting emotional, physical and psychological harm on another for the sole purpose of self-serving sexual gratification. It is the epitome of elevating abuse, and we call on all theaters to reject promoting such abuse on their screens.”
—Tim Wildmon, American Family Association President[121]
Reception[edit]
Box office[edit]
As of March 18, 2015, Fifty Shades of Grey has grossed $162.3 million in North America and $385.1 million in other territories for a worldwide total of $547.4 million, against a budget of $40 million.[2] It is the highest-grossing film of 2015 worldwide,[122] the third highest-grossing film directed by a woman (behind Kung Fu Panda 2 and Mamma Mia!),[123] and the fifth highest-grossing R-rated film of all time.[124]
Tickets went on sale in the United States from January 11, 2015.[88] According to ticket-selling site Fandango, Fifty Shades of Grey is the fastest selling R-rated title in the site's 15-year history, surpassing Sex and the City 2.[125] It also had the biggest first week of ticket sales on Fandango for a non-sequel film, surpassing 2012's The Hunger Games.[125][126] It is fourth overall on Fandango's list of top advance ticket sales behind The Twilight Saga: New Moon, Harry Potter and the Deathly Hallows – Part 2 and The Hunger Games.[127] The demand prompted US theatre owners to add new showtimes.[125][128] Weeks before the film's release, several box office analysts suggested as much as a $60 million domestic four day opening[88][129][130][131][132] while Box Office Mojo reported that a $100 million opening could be possible.[133]
Outside the United States, Fifty Shades of Grey pre-sold 4.5 million tickets in 39 markets.[134] In the UK, it sold £1.3 million ($1.9 million) worth of tickets a week before release.[135] On release, it set several records at the box office, including:

Box office record
Record details
Previous record
Previous record details
Ref(s)

February opening weekend $85,171,450 The Passion of the Christ (2004, $83.8 million) [136]
President's Day 4-Day opening weekend for any film $93,010,350 Valentine's Day (2010, $63.1 million) [137]
President's Day 4-Day weekend for any film $93,010,350 Valentine's Day (2010, $63.1 million) [137]
Widest R-rated opening 3,646 theaters The Hangover Part II (2011, 3,615 theaters) [138]
Valentine's Day gross $36.7 million Valentine's Day (2010, $23.4 million) [139][140]
Thursday night shows for Universal Studio $8.6 million Fast & Furious 6 (2013, $6.5 million) [141]
Opening weekend for a female directed film $85.1 million Twilight (2008, $69.6 million) [142]
Universal Studios overseas opening and single day $55.1 million Fast & Furious 6 (2013, $46.2 million) [143]
Overseas opening weekend for an R-rated film $156 million The Matrix Revolutions (2003, $117 million) [143]
Highest-grossing Universal's R-rated film overseas $385.1 million Ted (2012, $330 million) [144]

North America[edit]
Fifty Shades of Grey opened in the U.S. and Canada simultaneously with Kingsman: The Secret Service on Thursday, February 12, 2015, across 2,830 theaters[141][145] and was widened to 3,646 theaters the next day making it the widest R-rated opening,[146] and the third widest R-rated release of all time.[147] It earned $8.6 million from Thursday night shows which is the highest late night show for a film released in February and the second highest R-rated late night gross (behind The Hangover Part II).[141] The film topped the box office on its opening day grossing $30.2 million (including Thursday previews) from 3,646 theaters setting a record for highest February opening day (previously held by The Passion of the Christ) and fourth highest overall among R-rated films.[148][149] During its traditional three day opening the film opened at No. 1 at the box office earning $85.1 million, setting records for the biggest opening weekend for a film released in February (a record previously held by The Passion of the Christ).[140] Women comprised 82% of the total audiences during its opening day,[150] and 68% on Valentine's Day.[151]
Revenue from the second weekend dropped massively by 74% to $22.26 million, which is the second-biggest drop for a 3,000+ screen release (behind Friday the 13th) and the biggest for a 3,500+ screen release.[152][153] It is just the eighth film to open on more than 3,000 screens to drop by 70% or more.[154] The film topped the box office for two consecutive weekends before falling to No. 4 in its third weekend while Focus took the top spot.[155][156]
It is currently the highest-grossing film of 2015 in the U.S. and Canada.[157]
Other territories[edit]
Outside the U.S. and Canada, box office analysts were predicting as much as $158 million opening.[158][159][160] It opened Wednesday, February 11, 2015, in 4 countries, earning $3.7 million.[161] It opened in 34 more countries on February 12, earning $28.6 million in three days.[162] The film set opening day records for Universal Pictures in 25 markets and opening day records for an R-rated film in 34 territories.[159][160] Through Sunday, February 15, it earned an opening-weekend total of $156 million from 58 countries where it opened at No. 1 in 54 of the 58 markets countries which is the biggest overseas opening of 2015, the biggest for an R-rated film and Universal's second-biggest overseas opening weekend ever (behind 2013 '​s Fast & Furious 6 which grossed $160.3 million).[143] The film set an all time opening record in 13 markets, Universal's biggest opening weekend ever in 30 markets and biggest opening for any R-rated film in 31 markets.[143]
The biggest opener outside of the United States was witnessed in the UK where it earned £13.55 million ($20.8 million) in its opening weekend, which is the biggest debut ever for an 18-rated film, the biggest for a non-sequel film and the ninth-biggest of all time.[163] In just 10 days of release it became the highest-grossing 18-rated film of all time.[164] It topped the UK box office for two consecutive weekends.[165] Other high openings include Germany ($14.1 million), France ($12.3 million), Russia ($11 million), Italy ($10.1 million), Spain ($8.7 million), Brazil ($8.3 million), Mexico ($8.1 million), Australia ($8 million).[143] In Japan, the film was unsuccessful opening at No. 5 with $682,000 but falling out of the top 10 the following week.[166][167] The Hollywood Reporter cited out the possible reasons for the film's failure because of "delayed release of the new Japanese-language editions of the books, poor timing for the film release and an R-15, re-edit blurring out parts of the sex scenes."[168]
It topped the box office outside of North America for three consecutive weekends (the longest of 2015 so far)[169] until it was overtaken by Warner Bros.' Jupiter Ascending in its fourth weekend.[170] It became Universal Picture's highest-grossing R-rated film of all time overseas (breaking Ted '​s record),[144] Universal Picture's highest-grossing film in 14 countries,[nb 1] and Universal Picture's sixth highest-grossing film overseas (behind Despicable Me 2 Jurassic Park Fast & Furious 6, Mamma Mia! and Fast Five).[171]
Critical response[edit]
The review aggregator website Metacritic, which assigns a normalized rating, gave the film a score of 46 out of 100, based on 46 critics, indicating "mixed or average reviews".[172] On Rotten Tomatoes, another review aggregator, the film has a score of 25%, based on 206 reviews, with a rating average of 4.2/10. The site's consensus reads, "While creatively better endowed than its print counterpart, Fifty Shades of Grey is a less than satisfying experience on the screen."[173] In CinemaScore polls conducted during the opening weekend, cinema audiences gave the film an average grade of C+ on an A+ to F scale.[174]
Claudia Puig of USA Today wrote that "the dialogue is laughable, the pacing is sluggish and the performances are one-note."[175] Moira Macdonald of The Seattle Times wrote that "Fifty Shades of Grey the movie, for the record, is not quite as bad as Fifty Shades of Grey the book. But that’s not saying much."[176] The Guardian lead film critic Peter Bradshaw gave the film one star out of five, calling it "the most purely tasteful and softcore depiction of sadomasochism in cinema history" with "strictly daytime soap" performances.[177] A.O.Scott of New York Times called the movie "terrible", but wrote that "it might nonetheless be a movie that feels good to see, whether you squirm or giggle or roll your eyes or just sit still and take your punishment."[178]
In a positive review for The Daily Telegraph, Robbie Collin called the film "sexy, funny and self-aware in every way the original book isn’t."[179] Elizabeth Weitzman of New York Daily News praised the directing, screenplay, and Johnson's performance, but called Dornan's performance, the leads' chemistry, and the supporting cast "underused". She praised the film for honoring the essence of its source and the director's way of balancing "atmosphere with action".[180] In The Guardian, Jordan Hoffmann awarded the film three out of five stars, writing "this big screen adaptation still manages to be about people, and even a little bit sweet", and that the sex scenes "are there to advance the plot, and only the most buttoned-up prude will be scandalised."[181] Lisa Schwarzbaum of Entertainment Weekly gave the film a B-, writing: "This perfectly normal way of consuming erotica suggests that the movie Fifty Shades of Grey will work better as home entertainment, when each viewer can race past the blah-blah about how well Christian plays the piano and pause on the fleeting image of the man minus his pants."[182]
Pornographic adaptation lawsuit[edit]
In June 2012, pornographic film company Smash Pictures announced its intent to film a pornographic version of the Fifty Shades trilogy entitled Fifty Shades of Grey: A XXX Adaptation.[183] A release date of January 10, 2013 was announced.[184] In November 2012, Universal, which had secured the Fifty Shades film rights, filed a lawsuit against Smash Pictures, stating that the film violated its copyright in that it was not filmed as a parody adaptation but "copies without reservation from the unique expressive elements of the Fifty Shades trilogy, progressing through the events of Fifty Shades of Grey and into the second book, Fifty Shades Darker".[185]
The lawsuit asked for an injunction, for the profits from all sales of the film, as well as damages,[186] saying that "a quickly and cheaply produced pornographic work that is likely to cause Plaintiffs irreparable harm by poisoning public perception of the Fifty Shades Trilogy and the forthcoming Universal films."[187] Smash Pictures responded to the lawsuit by issuing a counterclaim and requesting a continuance, stating that "much or all" of the Fifty Shades material was part of the public domain because it was originally published in various venues as a fan fiction based on the Twilight series. A lawyer for Smash Pictures further commented that the federal copyright registrations for the books were "invalid and unenforceable" and that the film "did not violate copyright or trademark laws".[188] The lawsuit was eventually settled out of court for an undisclosed sum and Smash Pictures agreed to stop any further production or promotion of the film.[189]
See also[edit]

Portal icon Film portal
9½ Weeks (1986)
Wild Orchid (1989)
Sex in film
Notes[edit]
1.Jump up ^ It is Universal Picture's highest-grossing film of all time time in Brazil, Denmark, Italy, Poland, Venezuela, Croatia, Czech Republic, Estonia, Paraguay, Romania, Serbia/Montenegro, Slovakia, Slovenia and Ukraine.[171]
References[edit]
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150.Jump up ^ Anthony D'Alessandro (February 15, 2015). "‘Fifty Shades’ Posting A $81.7M Weekend, $90.7M Four-Day; ‘Kingsman’ Strong With $35.6M – Sunday Final Update". Deadline.com. Retrieved February 16, 2015.
151.Jump up ^ BROOKS BARNES and MICHAEL CIEPLY (February 15, 2015). "In a Shift, ‘Shades’ Dominates Box Office". The New York Times. Retrieved February 16, 2015.
152.Jump up ^ Ray Subers (February 22, 2015). "Weekend Report: Moviegoers Flee From 'Fifty Shades'". Box Office Mojo. Retrieved February 28, 2015.
153.Jump up ^ Anthony D'Alessandro (February 23, 2015). "‘Fifty Shades’ Lower With $22.26M; ‘Hot Tub 2’s Tracking Off – Monday B.O. Update". Deadline.com. Retrieved February 28, 2015.
154.Jump up ^ Scott Mendelson (February 22, 2015). "Box Office: 'Fifty Shades' Drops Record 73% For $23.2M Weekend". Forbes. Retrieved February 23, 2015.
155.Jump up ^ Anthony D'Alessandro (March 2, 2015). "Will Smith’s ‘Focus’ Lower In Actuals With $18.69M Opening – Box Office Update". Deadline.com. Retrieved March 3, 2015.
156.Jump up ^ Ray Subers (March 1, 2015). "Weekend Report: 'Focus' Pulls Off Minor Heist at the Box Office". Box Office Mojo. Retrieved March 3, 2015.
157.Jump up ^ "2015 DOMESTIC GROSSES". Box Office Mojo. Retrieved March 8, 2015.
158.Jump up ^ Pamela McClintock (February 12, 2015). "Global Box Office: 'Fifty Shades' Heads for $235M-Plus World Domination". The Hollywood Reporter. Retrieved February 15, 2015.
159.^ Jump up to: a b Maane Khatchatourian (February 14, 2015). "‘Fifty Shades’ Heating Up International Box Office With Record $158 Million Debut". Variety. Retrieved February 15, 2015.
160.^ Jump up to: a b Nancy Tartaglione (February 14, 2015). "‘Fifty Shades’ Eyes $158M+ Opening Weekend Overseas; Biggest-Ever For An R-Rated Film". Deadline.com. Retrieved February 15, 2015.
161.Jump up ^ Nancy Tartaglione (February 12, 2015). "‘Fifty Shades’ Ties Up Universal Records In Overseas Debuts; $100M+ Weekend?". Deadline.com. Retrieved February 13, 2015.
162.Jump up ^ Nancy Tartaglione (February 13, 2015). "‘Fifty Shades’ Cumes $28.6M Overseas In Two Days; Whips Opening Records". Deadline.com. Retrieved February 13, 2015.
163.Jump up ^ Charles Gant (February 17, 2015). "Fifty Shades of pure UK box-office gold". The Guardian. Retrieved February 22, 2015.
164.Jump up ^ Alex Ritman (February 23, 2015). "U.K. Box Office: 'Fifty Shades' Becomes Highest-Grossing 18-Rated Film Ever". The Hollywood Reporter. Retrieved February 23, 2015.
165.Jump up ^ Alex Ritman (March 3, 2015). "U.K. Box Office: 'Exotic Marigold' Sequel Topples 'Fifty Shades'". The Hollywood Reporter. Retrieved March 3, 2015.
166.Jump up ^ Gavin J. Blair (February 16, 2015). "Japan Box Office: 'Fifty Shades' Opens in Fifth, 'Big Hero 6' Passes $70 Million". The Hollywood Reporter. Retrieved March 7, 2015.
167.Jump up ^ Gavin J. Blair (February 23, 2015). "Japan Box Office: 'American Sniper' Opens on Top, 'Fifty Shades' Drops Out of Top 10". The Hollywood Reporter. Retrieved March 7, 2015.
168.Jump up ^ Gavin J. Blair (February 26, 2015). "Why 'Fifty Shades of Grey' Failed to Hit the Mark in Japan". The Hollywood Reporter. Retrieved March 7, 2015.
169.Jump up ^ Nancy Tartaglione (March 1, 2015). "Mr Grey Dominates, Mr Smith’s ‘Focus’ Pulls & Ms Smith’s ‘Exotic Marigold Hotel’ Upgrades: More International Box Office". Deadline.com. Retrieved March 2, 2015.
170.Jump up ^ Nancy Tartaglione (March 8, 2015). "‘Jupiter’ Ascends To Top Of International B.O.; ‘Chappie’ Lively In Asia – Update". Deadline. Retrieved March 8, 2015.
171.^ Jump up to: a b Nancy Tartaglione (March 15, 2015). "‘Cinderella’ Tops International Box Office As ‘Fifty Shades’ Joins Uni’s Top 10". Deadline.com. Retrieved March 15, 2015.
172.Jump up ^ "Fifty Shades of Grey Reviews". Metacritic. CBS Interactive. Retrieved February 19, 2015.
173.Jump up ^ "Fifty Shades of Grey". Rotten Tomatoes. Flixster. Retrieved February 27, 2015.
174.Jump up ^ Anthony D'Alessandro (February 14, 2015). "Mr. Grey To Beat ‘Christ’ February Opening Day; Industry Projects $91M Bow – Late Night Box Office". Deadline.com. Retrieved February 14, 2015.
175.Jump up ^ "'Fifty Shades' lacks gray matter, as well as heat". USA Today. February 10, 2015. Retrieved February 11, 2015.>
176.Jump up ^ "‘Fifty Shades of Grey’: A few shades better than the book". The Seattle Times. February 12, 2015. Retrieved February 12, 2015.>
177.Jump up ^ Bradshaw, Peter (February 13, 2015). "Fifty Shades of Grey review – making a bad fist of it". The Guardian (London). Retrieved February 13, 2015.
178.Jump up ^ http://www.nytimes.com/2015/02/13/movies/submitting-to-the-power-of-a-runaway-best-seller.html?partner=rss&emc=rss&_r=1
179.Jump up ^ Collin, Robbie (February 13, 2015). "Fifty Shades of Grey premiere: 'the most raucous audience reaction since Mamma Mia'". The Daily Telegraph (London). Retrieved February 14, 2015.
180.Jump up ^ Elizabeth Weitzman (February 9, 2015). "'Fifty Shades of Grey' movie review". New York Daily News. Retrieved February 10, 2015.
181.Jump up ^ Hoffman, Jordan (February 10, 2015). "Fifty Shades of Grey first look review: some pleasure, occasional pain". The Guardian (London). Retrieved February 10, 2015.
182.Jump up ^ "'Fifty Shades of Grey': EW movie review". Entertainment Weekly. February 10, 2015. Retrieved February 11, 2015.>
183.Jump up ^ Davenporte, Barbie (June 5, 2012). "'Fifty Shades of Grey' Porn Parody Will Be Written/Directed by Mr. Filth. How Romantic.". LA Weekly. Retrieved November 30, 2012.
184.Jump up ^ Romero, Dennis (November 29, 2012). "Fifty Shades Porn Parody Targeted In Big Hollywood Lawsuit". LA Weekly. Retrieved November 30, 2012.
185.Jump up ^ Strecker, Erin (November 29, 2012). "Company behind 'Fifty Shades of Grey' porn sued by Universal". Entertainment Weekly. Retrieved November 30, 2012.
186.Jump up ^ "Universal files lawsuit against ‘Fifty Shades’ porn ‘rip-off’". Times Live. November 30, 2012. Retrieved November 30, 2012.
187.Jump up ^ Costanza, Justine Ashley (February 1, 2013). "‘Fifty Shades Of Grey’ Porn Lawsuit Heats Up: Is The XXX Adaptation Illegal?". International Business Times. Retrieved March 1, 2013.
188.Jump up ^ Gardner, Eriq (March 4, 2013). "'Fifty Shades' Porn Parody Countersuit Claims Books Are In Public Domain (Exclusive)". The Hollywood Reporter. Retrieved March 6, 2013.
189.Jump up ^ Romano, Aja (March 12, 2013). ""Fifty Shades" porn parody lost its lawsuit, but everyone wins". Daily Dot. Retrieved April 7, 2013.
External links[edit]
 Wikimedia Commons has media related to Fifty Shades of Grey (film).
Official website
Fifty Shades of Grey at the Internet Movie Database
Fifty Shades of Grey at Rotten Tomatoes
Fifty Shades of Grey at Metacritic
Fifty Shades of Grey at Box Office Mojo


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Films directed by Sam Taylor-Johnson
















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Fifty Shades trilogy by E. L. James



  




























  


Categories: 2015 films
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2010s erotic films
2010s romantic drama films
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Film scores by Danny Elfman
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Films based on British novels
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