Fifty Shades of Grey Wikipedia film page

Fifty Shades of Grey (film)
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Fifty Shades of Grey
Fifty-Gray-poster.jpg
Theatrical release poster

Directed by
Sam Taylor-Johnson
Produced by
Michael De Luca
Dana Brunetti
E. L. James

Screenplay by
Kelly Marcel
Based on
Fifty Shades of Grey
 by E. L. James
Starring
Dakota Johnson
Jamie Dornan
Eloise Mumford
Luke Grimes
Rita Ora
Victor Rasuk
Max Martini
Dylan Neal
Callum Keith Rennie
Jennifer Ehle
Marcia Gay Harden

Music by
Danny Elfman
Cinematography
Seamus McGarvey
Edited by
Lisa Gunning

Production
 company

Focus Features
Michael De Luca Productions
Trigger Street Productions

Distributed by
Universal Pictures

Release dates

February 11, 2015 (Berlin)
February 13, 2015 (United States)


Running time
 125 minutes[1]
Country
United States
Language
English
Budget
$40 million[2]
Box office
$30.2 million[2]
Fifty Shades of Grey is a 2015 American erotic romantic drama film directed by Sam Taylor-Johnson with a screenplay by Kelly Marcel. Based on E. L. James' bestselling novel, the film stars Dakota Johnson as Anastasia Steele, a college graduate who begins a sadomasochistic relationship with young business magnate Christian Grey (Jamie Dornan).
The film premiered at the 65th Berlin International Film Festival on February 11, 2015 and had a wide theatrical release on February 13, 2015 by Universal Pictures.[3][4] It received mostly negative reviews. A sequel is planned for a 2016 release.[5]


Contents  [hide]
1 Plot summary
2 Cast
3 Production 3.1 Director
3.2 Casting
3.3 Filming
3.4 Soundtrack
4 Release 4.1 Marketing
4.2 Rating and censorship
4.3 Opposition campaign
5 Reception 5.1 Box office 5.1.1 Pre release
5.1.2 Theatrical run
5.2 Critical reception
6 Universal Pictures lawsuit
7 Sequels
8 References
9 External links

Plot summary
Wiki letter w.svg This article needs a plot summary. Please add one. (February 2015)
Cast
Dakota Johnson as Anastasia "Ana" Steele
Jamie Dornan as Christian Grey
Eloise Mumford as Katherine "Kate" Kavanagh,[6] Anastasia's best friend and roommate
Luke Grimes as Elliot Grey,[7] Christian's adopted brother
Rita Ora as Mia Grey,[8] Christian's adopted sister
Victor Rasuk as José Rodriguez,[9] one of Anastasia's close friends
Max Martini as Jason Taylor,[10] Christian's bodyguard and head of his security
Dylan Neal as Bob Adams,[11] Anastasia's step-father
Callum Keith Rennie as Raymond "Ray" Steele[12]
Jennifer Ehle as Carla Wilks,[13] Anastasia's mother
Marcia Gay Harden as Grace Trevelyan Grey,[14] Christian's adoptive mother
Andrew Airlie as Carrick Grey, Christian's adoptive father
Anthony Konechny as Paul Clayton, the brother of the owner of Clayton's Hardware Store
Emily Fonda as Martina
Rachel Skarsten as Andrea,[15] Christian's assistant
Production
By early 2012, several Hollywood studios were keen to obtain film rights to the New York Times bestselling Fifty Shades trilogy of novels.[16] Warner Bros., Sony, Paramount, Universal and Mark Wahlberg's production company put in bids for the film rights.[17][18] Universal Pictures and Focus Features secured the rights to the trilogy in March 2012.[4] Author James sought to retain some control during the movie's creative process.[19] James chose The Social Network producers Michael De Luca and Dana Brunetti to produce the film.[3][20] Although American Psycho writer Bret Easton Ellis publicly expressed his desire to write the screenplay for the film,[21] Kelly Marcel, screenwriter of Saving Mr. Banks, was hired for the job.[22] Patrick Marber was brought in by Taylor-Wood to polish the screenplay, specifically to do some “character work”.[23] Universal hired Mark Bomback for script doctoring.[24] Mark Bridges served as the costume designer.[25] Entertainment Weekly estimated the film's budget as "$40 million-or-so".[26]
Director
By May 9, 2013, the studio was considering Joe Wright to direct,[27] but this proved unworkable due to Wright's schedule.[28] Other directors who had been under consideration included Patty Jenkins, Bill Condon, Bennett Miller, and Steven Soderbergh.[29] In June 2013, E. L. James announced Sam Taylor-Johnson would direct the film adaptation.[30] 9½ Weeks, Last Tango in Paris and Blue Is the Warmest Color were all cited as inspirations for the film by Taylor-Johnson.[31]
Casting
Bret Easton Ellis stated that Robert Pattinson had been James' first choice for the role of Christian Grey,[32] but James felt that casting Pattinson and Kristen Stewart in the film would be "weird".[33] Ian Somerhalder and Chace Crawford both expressed interest in the role of Christian.[34][35] Somerhalder later admitted if he had been considered, the filming process would ultimately have conflicted with his shooting schedule for The CW's series The Vampire Diaries.[36] On September 2, 2013, James revealed that Charlie Hunnam and Dakota Johnson had been cast as Christian Grey and Anastasia Steele, respectively.[37] The short list of other actresses considered for the role of Anastasia included Alicia Vikander, Imogen Poots, Elizabeth Olsen, Shailene Woodley, and Felicity Jones.[38] Keeley Hazell auditioned for an unspecified role.[39] Lucy Hale also auditioned for the film.[40] Taylor-Johnson would give every actress who auditioned for Anastacia's role to read four pages of a monologue from Ingmar Bergman's Persona.[31]
The studio originally wanted Ryan Gosling for Christian, but he was not interested in the role.[38] Garrett Hedlund was also considered, but he could not connect with the character.[38] Stephen Amell said he would not have wanted to play the role of Grey because "I actually didn't find him to be that interesting... nothing about Christian Grey really spoke to me."[41] Hunnam initially turned down the role of Christian but later reconsidered it following a meeting with studio heads.[42] Hunnam said of the audition process: "I felt really intrigued and excited about it so I went and read the first book to get a clearer idea of who this character was, and I felt even more excited at the prospect of bringing him to life. We [Taylor-Johnson and I] kind of both suggested I do a reading with Dakota, who was her favorite, and as soon as we got in the room and I started reading with Dakota I knew that I definitely wanted to do it. There's just like a tangible chemistry between us. It felt exciting and fun and weird and compelling."[43] In response to the negative fan reaction the casting drew, producer Dana Brunetti said: "There is a lot that goes into casting that isn't just looks. Talent, availability, their desire to do it, chemistry with other actor, etc. So if your favorite wasn't cast, then it is most likely due to something on that list. Keep that in mind while hating and keep perspective."[44]
During October 2013, actress Jennifer Ehle was in talks for the role of Anastasia's mother Carla.[13] On October 12, 2013, Universal Pictures announced that Hunnam had exited the film due to conflicts with the schedule of his FX series Sons of Anarchy.[45] Alexander Skarsgård, Jamie Dornan, Theo James, François Arnaud, Scott Eastwood, Luke Bracey, and Billy Magnussen were at the top of the list to replace Hunnam as Christian Grey.[46][47] Finally, on October 23, 2013, Dornan was cast as Christian Grey.[48] On October 31, 2013, Victor Rasuk was cast as José Rodriguez, Jr.[9] On November 22, 2013, Eloise Mumford was cast as Kate Kavanagh.[6] On December 2, 2013, singer Rita Ora was cast as Christian's younger sister Mia.[49] Ora originally wanted to work on the soundtrack.[50] On December 3, 2013, Marcia Gay Harden was cast as Christian's mother, Grace.[14]
Filming
In September, filming was scheduled to start on November 5, 2013 in Vancouver, British Columbia.[51] The following month, producer Michael De Luca announced filming would begin on November 13, 2013.[52]
Principal photography was again delayed and eventually started on December 1, 2013.[53] Scenes were filmed in the Gastown district of Vancouver.[54] Bentall 5 was used as the Grey Enterprises building.[55][56]
The University of British Columbia serves as Washington State University Vancouver, from which Ana graduates.[57] The Fairmont Hotel Vancouver was used as the Heathman Hotel.[58][59]
The film was also shot at the North Shore Studios.[60] The production officially ended on February 21, 2014.[61] Reshoots involving scenes between Dornan and Johnson took place in Vancouver during the week of October 13, 2014.[62]
Soundtrack
Main article: Fifty Shades of Grey (soundtrack)
James said that the film's soundtrack would be released on February 10, 2015.[63][64] The first single, "Earned It", by The Weeknd, was released on December 24, 2014.[65] On January 7, 2015, the second single, "Love Me Like You Do" by Ellie Goulding was released, later reaching the top ten on the Billboard Hot 100, and becoming a hit for the soundtrack.[66] A third single, "Salted Wound" by Australian singer Sia, was released on January 27, 2015.[67]
Release



 Jamie Dornan at the world premiere of Fifty Shades of Grey, Berlinale 2015
In February 2013, Universal chairman Adam Fogelson said the film "could be ready to release ... as early as next summer."[68] The studio initially announced an August 1, 2014 release.[69] However, in November 2013, it was pushed back to February 13, 2015 in time for Valentine's Day.[70] Fifty Shades of Grey was first screened at the 65th Berlin International Film Festival on February 11, 2015.[71] The film was released in 75 IMAX screens across the US on February 13, 2015.[72][73]
Marketing
On January 25, 2014, more than a year prior to release, Universal displayed posters with the phrase, "Mr. Grey will see you now" in five locations across the United States.[74] On February 14, 2014, the first photograph of Johnson as Anastasia was released.[75] On June 18, 2014, the film's official Twitter account released the first still of Dornan as Christian in honor of Christian's birthday.[76]
On July 9, 2014, the book's author, E. L. James, said on Twitter that the film's trailer would be released on July 24, 2014.[77] Beyoncé debuted a teaser for the trailer on her Instagram account five days before the trailer's release.[78] On July 24, Dornan and Johnson were on The Today Show to present part of the trailer appropriate for morning television; the full trailer, which contained more racy scenes, was released later the same day on the internet. The trailer featured a new version of "Crazy in Love" by Beyoncé which was scored and arranged by her frequent collaborator Boots.[79][80][81] The trailer was viewed 36.4 million times in the week after its July 24 release. This made it the most viewed trailer on YouTube in 2014, until it was surpassed in October by the trailer for Avengers: Age of Ultron.[82] However, in mid-December the trailer reached 93 million views and was again the most viewed of 2014.[83] The trailer accumulated over 100 million views in its first week of release through different channels and websites, becoming the biggest trailer ever released in history.[84] By February 2015, the trailer had been viewed more than 193 million times on YouTube alone.[85] A second trailer was released on November 13, 2014.[86] A third trailer aired during Super Bowl XLIX on February 1, 2015.[87]
Rating and censorship
Screenwriter Marcel said she expected the film to have an NC-17 rating in the United States.[88] Producer De Luca predicted the film would be rated R.[89] On January 5, 2015, the MPAA did give the film an R rating, basing its decision on "strong sexual content including dialogue, some unusual behavior and graphic nudity, and language."[90]
On January 30, in Australia, the film was rated MA15+ by the ACB for "strong sex scenes, sexual themes and nudity".[91] On February 2, 2015, the British BBFC classified the film an 18 certificate, mentioning "strong sex".[1] In Canada, Ontario, Manitoba, Alberta, and British Columbia, the film was rated at 18A by the OFRB, MFCB, AFR, and BCFCO respectively due to its "occasional upsetting or disturbing scenes, and partial or full nudity in a brief sexual situation."[92][93] In Quebec, the Régie du cinéma rated the movie under the 16+ category for its eroticism.[94] In France, the film earned a 12 rating.[95]
Anti-pornography watchdog group Morality in Media argued that the film's R rating "severely undermines the violent themes in the film and does not adequately inform parents and patrons of the film’s content", and that the MPAA was encouraging sexual violence by letting the film by without an NC-17 rating.[96][97]
The film was scheduled for a February 12, 2015 release in Malaysia, but it was denied a certificate by the Malaysian Film Censorship Board (LPF) for its "unnatural" and "sadistic" content. The LPF chairman, Abdul Halim Abdul Hamid, said Fifty Shades was "more pornography than a movie."[98][99] The film was also banned in Indonesia and Kenya.[100] Studios will not pursue a theatrical release in China.[100]
In the Philippines, the film's sex scenes were to be censored after protests from various religious groups, and as a result it is in limited release in the Philippines [99]
Opposition campaign
On January 28, 2014, a campaign in the United States by the National Center on Sexual Exploitation started two petitions to boycott the film's release. Their website makes more than 50 allegations that the film has a negative impact on the community. It said, "Hollywood is advertising the Fifty Shades story as an erotic love affair, but it is really about sexual abuse and violence against women. The porn industry has poised men and women to receive the message that sexual violence is enjoyable. Fifty Shades models this porn message and Hollywood cashes the check."[101] By February 7, one of the petitions had garnered more than 53,000 signatures.[102]
On February 2, in Michigan, a man petitioned to halt the film's release at a local Celebration! Cinema. Despite the man's efforts, the president of the cinemas declined to cancel the release of the film. He said, "We've been in business for 70 years and people often times object to content, and it's not our job to censor the content of a widespread movie. It's not in our best interest. It's not in the community's best interest." The film sold 3,000 tickets before the release and was expected to sell a total of 10,000 tickets.[103][104]
Reception
Box office
Pre release
Tickets for the film went on sale from January 11, 2015 in the United States.[85] According to ticket-selling site Fandango, Fifty Shades of Grey is the fastest selling R-rated title in the site's 15-year history, surpassing Sex and the City 2.[105] It also had the biggest first week of ticket sales on Fandango for a non-sequel film, surpassing 2012's The Hunger Games.[105][106] It is also Fandango's fourth fastest advance seller of all time behind The Twilight Saga: New Moon, Harry Potter and the Deathly Hallows – Part 2 and The Hunger Games.[107] The demand prompted US theatre owners to add new showtimes.[105][108] Weeks before the film's release, several box office analysts suggested as much as a $60 million domestic four day opening[109][110][111][112][85] while Box Office Mojo reported that a $100 million opening could be possible.[113]
Outside the United States, the film pre-sold 4.5 million tickets in 39 markets.[114] In the UK, the film sold £1.3 million ($1.9 million) worth of tickets a week before its release.[115]
Theatrical run
Fifty Shades of Grey opened in the U.S. and Canada simultaneously with Kingsman: The Secret Service[116] on Thursday, February 12, 2015 across 2,830 theaters[117] and was widened to 3,646 theaters the next day making it the widest R-rated opening,[118] and the third widest R-rated release of all time.[119] It earned $8.6 million from Thursday night shows which is the highest late night show for a film released in February, Universal's highest late night show (previously held by Fast and Furious 6 with $6.5 million) and the second highest R-rated preview gross behind The Hangover Part II ($10.4 million).[117] The film topped the box office on its opening day grossing $30.2 million (including Thursday previews) from 3,464 theaters setting a record for highest February opening day (previously held by The Passion of the Christ) and fourth highest overall among R-rated films.[120][121]
Outside the U.S. and Canada, box office analysts were predicting as much as $158 million opening.[122][123][124] The film was released in four markets on February 11 and expanded to 34 markets the next day. The film was shown in a total of 57 international markets through the third day (Wednesday-Friday) where it opened #1 in 56 of the 57 markets (with the exception of Hong Kong).[125][126][127] The film set opening day records for Universal Pictures in 25 markets and opening day records for an R-rated film in 34 territories.[123]
Critical reception
The film received mixed reviews from critics. The review aggregator website Rotten Tomatoes reports that 26% of critics gave the film a positive review, based on 167 reviews, with a rating average of 4.2/10. The site's consensus reads, "While creatively better endowed than its print counterpart, Fifty Shades of Grey is a less than satisfying experience on the screen."[128] On Metacritic, which assigns a normalized rating, the film has a score of 47 out of 100, based on 41 critics, indicating "mixed or average reviews".[129] In CinemaScore polls conducted during the opening weekend, cinema audiences gave the film an average grade of C (male) and C+ (female) on an A+ to F scale.[130]
Claudia Puig of USA Today wrote that "the dialogue is laughable, the pacing is sluggish and the performances are one-note."[131] Marcelo Hessel from Omelete called the film a "little porn for the family" and "a film more pulled over for comedy than for romance, although unintentionally."[132] Moira Macdonald of The Seattle Times wrote that "Fifty Shades of Grey the movie, for the record, is not quite as bad as Fifty Shades of Grey the book. But that’s not saying much."[133] The Guardian lead film critic Peter Bradshaw gave the film one star out of five, calling it "the most purely tasteful and softcore depiction of sadomasochism in cinema history" with "strictly daytime soap" performances.[134]
In a positive review for The Daily Telegraph, Robbie Collin called the film "sexy, funny and self-aware in every way the original book isn’t."[135] Elizabeth Weitzman of New York Daily News praised the directing, screenplay, and Johnson's performance, but called Dornan's performance, the leads' chemistry, and the supporting cast "underused". She praised the film for honoring the essence of its source and the director's way of balancing "atmosphere with action".[136] In The Guardian, Jordan Hoffmann awarded the film three out of five stars, writing "this big screen adaptation still manages to be about people, and even a little bit sweet", and that the sex scenes "are there to advance the plot, and only the most buttoned-up prude will be scandalised."[137] Lisa Schwarzbaum of Entertainment Weekly gave the film a B-, writing: "This perfectly normal way of consuming erotica suggests that the movie Fifty Shades of Grey will work better as home entertainment, when each viewer can race past the blah-blah about how well Christian plays the piano and pause on the fleeting image of the man minus his pants."[138]
Universal Pictures lawsuit
In June 2012, pornographic film company Smash Pictures announced its intent to film an adult version of the Fifty Shades trilogy entitled Fifty Shades of Grey: A XXX Adaptation.[139] A release date of January 10, 2013 was announced.[140] In November 2012, Universal, which had secured the film rights, filed a lawsuit against Smash Pictures, stating that the film violated its copyright in that it was not filmed as a parody adaptation but it "copies without reservation from the unique expressive elements of the Fifty Shades trilogy, progressing through the events of Fifty Shades of Grey and into the second book, Fifty Shades Darker".[141]
The lawsuit asked for an injunction, for the profits from all sales of the film, as well as damages,[142] saying that "a quickly and cheaply produced pornographic work that is likely to cause Plaintiffs irreparable harm by poisoning public perception of the Fifty Shades Trilogy and the forthcoming Universal films."[143] Smash Pictures responded to the lawsuit by issuing a counterclaim and requesting a continuance, stating that "much or all" of the Fifty Shades material was part of the public domain because it was originally published in various venues as a fan fiction based upon the Twilight series. A lawyer for Smash Pictures further commented that the federal copyright registrations for the books were "invalid and unenforceable" and that the film "did not violate copyright or trademark laws".[144] The lawsuit was eventually settled out of court for an undisclosed amount of money and Smash Pictures agreed to stop any further production or promotion of the film.[145]
Sequels
At a fan screening in New York City on February 6, Taylor-Johnson announced that the book sequels Fifty Shades Darker and Fifty Shades Freed will also be adapted, with the first to be released in 2016.[5] Principal photography for the first sequel will commence in June and will return to Vancouver.[146]
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97.Jump up ^ Josh Gardner (January 13, 2015). "Morality group blasts R rating for 'Fifty Shades of Grey' and says film is so violent Motion Picture Association should have made it NC-17". Daily Mail. Retrieved January 16, 2015.
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106.Jump up ^ Hilary Lewis (January 16, 2015). "'Fifty Shades' Is Fastest-Selling R-Rated Movie in Fandango History". The Hollywood Reporter. Retrieved January 17, 2015.
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External links

Portal icon Film portal
Official website
Fifty Shades of Grey at the Internet Movie Database
Fifty Shades of Grey at Box Office Mojo
Fifty Shades of Grey at Rotten Tomatoes
Fifty Shades of Grey at Metacritic


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Fifty Shades of Grey (film)
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 This article's lead section may not adequately summarize key points of its contents. Please consider expanding the lead to provide an accessible overview of all important aspects of the article. (February 2015)

Fifty Shades of Grey
Fifty-Gray-poster.jpg
Theatrical release poster

Directed by
Sam Taylor-Johnson
Produced by
Michael De Luca
Dana Brunetti
E. L. James

Screenplay by
Kelly Marcel
Based on
Fifty Shades of Grey
 by E. L. James
Starring
Dakota Johnson
Jamie Dornan
Eloise Mumford
Luke Grimes
Rita Ora
Victor Rasuk
Max Martini
Dylan Neal
Callum Keith Rennie
Jennifer Ehle
Marcia Gay Harden

Music by
Danny Elfman
Cinematography
Seamus McGarvey
Edited by
Lisa Gunning

Production
 company

Focus Features
Michael De Luca Productions
Trigger Street Productions

Distributed by
Universal Pictures

Release dates

February 11, 2015 (Berlin)
February 13, 2015 (United States)


Running time
 125 minutes[1]
Country
United States
Language
English
Budget
$40 million[2]
Box office
$30.2 million[2]
Fifty Shades of Grey is a 2015 American erotic romantic drama film directed by Sam Taylor-Johnson with a screenplay by Kelly Marcel. Based on E. L. James' bestselling novel, the film stars Dakota Johnson as Anastasia Steele, a college graduate who begins a sadomasochistic relationship with young business magnate Christian Grey (Jamie Dornan).
The film premiered at the 65th Berlin International Film Festival on February 11, 2015 and had a wide theatrical release on February 13, 2015 by Universal Pictures.[3][4] It received mostly negative reviews. A sequel is planned for a 2016 release.[5]


Contents  [hide]
1 Plot summary
2 Cast
3 Production 3.1 Director
3.2 Casting
3.3 Filming
3.4 Soundtrack
4 Release 4.1 Marketing
4.2 Rating and censorship
4.3 Opposition campaign
5 Reception 5.1 Box office 5.1.1 Pre release
5.1.2 Theatrical run
5.2 Critical reception
6 Universal Pictures lawsuit
7 Sequels
8 References
9 External links

Plot summary
Wiki letter w.svg This article needs a plot summary. Please add one. (February 2015)
Cast
Dakota Johnson as Anastasia "Ana" Steele
Jamie Dornan as Christian Grey
Eloise Mumford as Katherine "Kate" Kavanagh,[6] Anastasia's best friend and roommate
Luke Grimes as Elliot Grey,[7] Christian's adopted brother
Rita Ora as Mia Grey,[8] Christian's adopted sister
Victor Rasuk as José Rodriguez,[9] one of Anastasia's close friends
Max Martini as Jason Taylor,[10] Christian's bodyguard and head of his security
Dylan Neal as Bob Adams,[11] Anastasia's step-father
Callum Keith Rennie as Raymond "Ray" Steele[12]
Jennifer Ehle as Carla Wilks,[13] Anastasia's mother
Marcia Gay Harden as Grace Trevelyan Grey,[14] Christian's adoptive mother
Andrew Airlie as Carrick Grey, Christian's adoptive father
Anthony Konechny as Paul Clayton, the brother of the owner of Clayton's Hardware Store
Emily Fonda as Martina
Rachel Skarsten as Andrea,[15] Christian's assistant
Production
By early 2012, several Hollywood studios were keen to obtain film rights to the New York Times bestselling Fifty Shades trilogy of novels.[16] Warner Bros., Sony, Paramount, Universal and Mark Wahlberg's production company put in bids for the film rights.[17][18] Universal Pictures and Focus Features secured the rights to the trilogy in March 2012.[4] Author James sought to retain some control during the movie's creative process.[19] James chose The Social Network producers Michael De Luca and Dana Brunetti to produce the film.[3][20] Although American Psycho writer Bret Easton Ellis publicly expressed his desire to write the screenplay for the film,[21] Kelly Marcel, screenwriter of Saving Mr. Banks, was hired for the job.[22] Patrick Marber was brought in by Taylor-Wood to polish the screenplay, specifically to do some “character work”.[23] Universal hired Mark Bomback for script doctoring.[24] Mark Bridges served as the costume designer.[25] Entertainment Weekly estimated the film's budget as "$40 million-or-so".[26]
Director
By May 9, 2013, the studio was considering Joe Wright to direct,[27] but this proved unworkable due to Wright's schedule.[28] Other directors who had been under consideration included Patty Jenkins, Bill Condon, Bennett Miller, and Steven Soderbergh.[29] In June 2013, E. L. James announced Sam Taylor-Johnson would direct the film adaptation.[30] 9½ Weeks, Last Tango in Paris and Blue Is the Warmest Color were all cited as inspirations for the film by Taylor-Johnson.[31]
Casting
Bret Easton Ellis stated that Robert Pattinson had been James' first choice for the role of Christian Grey,[32] but James felt that casting Pattinson and Kristen Stewart in the film would be "weird".[33] Ian Somerhalder and Chace Crawford both expressed interest in the role of Christian.[34][35] Somerhalder later admitted if he had been considered, the filming process would ultimately have conflicted with his shooting schedule for The CW's series The Vampire Diaries.[36] On September 2, 2013, James revealed that Charlie Hunnam and Dakota Johnson had been cast as Christian Grey and Anastasia Steele, respectively.[37] The short list of other actresses considered for the role of Anastasia included Alicia Vikander, Imogen Poots, Elizabeth Olsen, Shailene Woodley, and Felicity Jones.[38] Keeley Hazell auditioned for an unspecified role.[39] Lucy Hale also auditioned for the film.[40] Taylor-Johnson would give every actress who auditioned for Anastacia's role to read four pages of a monologue from Ingmar Bergman's Persona.[31]
The studio originally wanted Ryan Gosling for Christian, but he was not interested in the role.[38] Garrett Hedlund was also considered, but he could not connect with the character.[38] Stephen Amell said he would not have wanted to play the role of Grey because "I actually didn't find him to be that interesting... nothing about Christian Grey really spoke to me."[41] Hunnam initially turned down the role of Christian but later reconsidered it following a meeting with studio heads.[42] Hunnam said of the audition process: "I felt really intrigued and excited about it so I went and read the first book to get a clearer idea of who this character was, and I felt even more excited at the prospect of bringing him to life. We [Taylor-Johnson and I] kind of both suggested I do a reading with Dakota, who was her favorite, and as soon as we got in the room and I started reading with Dakota I knew that I definitely wanted to do it. There's just like a tangible chemistry between us. It felt exciting and fun and weird and compelling."[43] In response to the negative fan reaction the casting drew, producer Dana Brunetti said: "There is a lot that goes into casting that isn't just looks. Talent, availability, their desire to do it, chemistry with other actor, etc. So if your favorite wasn't cast, then it is most likely due to something on that list. Keep that in mind while hating and keep perspective."[44]
During October 2013, actress Jennifer Ehle was in talks for the role of Anastasia's mother Carla.[13] On October 12, 2013, Universal Pictures announced that Hunnam had exited the film due to conflicts with the schedule of his FX series Sons of Anarchy.[45] Alexander Skarsgård, Jamie Dornan, Theo James, François Arnaud, Scott Eastwood, Luke Bracey, and Billy Magnussen were at the top of the list to replace Hunnam as Christian Grey.[46][47] Finally, on October 23, 2013, Dornan was cast as Christian Grey.[48] On October 31, 2013, Victor Rasuk was cast as José Rodriguez, Jr.[9] On November 22, 2013, Eloise Mumford was cast as Kate Kavanagh.[6] On December 2, 2013, singer Rita Ora was cast as Christian's younger sister Mia.[49] Ora originally wanted to work on the soundtrack.[50] On December 3, 2013, Marcia Gay Harden was cast as Christian's mother, Grace.[14]
Filming
In September, filming was scheduled to start on November 5, 2013 in Vancouver, British Columbia.[51] The following month, producer Michael De Luca announced filming would begin on November 13, 2013.[52]
Principal photography was again delayed and eventually started on December 1, 2013.[53] Scenes were filmed in the Gastown district of Vancouver.[54] Bentall 5 was used as the Grey Enterprises building.[55][56]
The University of British Columbia serves as Washington State University Vancouver, from which Ana graduates.[57] The Fairmont Hotel Vancouver was used as the Heathman Hotel.[58][59]
The film was also shot at the North Shore Studios.[60] The production officially ended on February 21, 2014.[61] Reshoots involving scenes between Dornan and Johnson took place in Vancouver during the week of October 13, 2014.[62]
Soundtrack
Main article: Fifty Shades of Grey (soundtrack)
James said that the film's soundtrack would be released on February 10, 2015.[63][64] The first single, "Earned It", by The Weeknd, was released on December 24, 2014.[65] On January 7, 2015, the second single, "Love Me Like You Do" by Ellie Goulding was released, later reaching the top ten on the Billboard Hot 100, and becoming a hit for the soundtrack.[66] A third single, "Salted Wound" by Australian singer Sia, was released on January 27, 2015.[67]
Release



 Jamie Dornan at the world premiere of Fifty Shades of Grey, Berlinale 2015
In February 2013, Universal chairman Adam Fogelson said the film "could be ready to release ... as early as next summer."[68] The studio initially announced an August 1, 2014 release.[69] However, in November 2013, it was pushed back to February 13, 2015 in time for Valentine's Day.[70] Fifty Shades of Grey was first screened at the 65th Berlin International Film Festival on February 11, 2015.[71] The film was released in 75 IMAX screens across the US on February 13, 2015.[72][73]
Marketing
On January 25, 2014, more than a year prior to release, Universal displayed posters with the phrase, "Mr. Grey will see you now" in five locations across the United States.[74] On February 14, 2014, the first photograph of Johnson as Anastasia was released.[75] On June 18, 2014, the film's official Twitter account released the first still of Dornan as Christian in honor of Christian's birthday.[76]
On July 9, 2014, the book's author, E. L. James, said on Twitter that the film's trailer would be released on July 24, 2014.[77] Beyoncé debuted a teaser for the trailer on her Instagram account five days before the trailer's release.[78] On July 24, Dornan and Johnson were on The Today Show to present part of the trailer appropriate for morning television; the full trailer, which contained more racy scenes, was released later the same day on the internet. The trailer featured a new version of "Crazy in Love" by Beyoncé which was scored and arranged by her frequent collaborator Boots.[79][80][81] The trailer was viewed 36.4 million times in the week after its July 24 release. This made it the most viewed trailer on YouTube in 2014, until it was surpassed in October by the trailer for Avengers: Age of Ultron.[82] However, in mid-December the trailer reached 93 million views and was again the most viewed of 2014.[83] The trailer accumulated over 100 million views in its first week of release through different channels and websites, becoming the biggest trailer ever released in history.[84] By February 2015, the trailer had been viewed more than 193 million times on YouTube alone.[85] A second trailer was released on November 13, 2014.[86] A third trailer aired during Super Bowl XLIX on February 1, 2015.[87]
Rating and censorship
Screenwriter Marcel said she expected the film to have an NC-17 rating in the United States.[88] Producer De Luca predicted the film would be rated R.[89] On January 5, 2015, the MPAA did give the film an R rating, basing its decision on "strong sexual content including dialogue, some unusual behavior and graphic nudity, and language."[90]
On January 30, in Australia, the film was rated MA15+ by the ACB for "strong sex scenes, sexual themes and nudity".[91] On February 2, 2015, the British BBFC classified the film an 18 certificate, mentioning "strong sex".[1] In Canada, Ontario, Manitoba, Alberta, and British Columbia, the film was rated at 18A by the OFRB, MFCB, AFR, and BCFCO respectively due to its "occasional upsetting or disturbing scenes, and partial or full nudity in a brief sexual situation."[92][93] In Quebec, the Régie du cinéma rated the movie under the 16+ category for its eroticism.[94] In France, the film earned a 12 rating.[95]
Anti-pornography watchdog group Morality in Media argued that the film's R rating "severely undermines the violent themes in the film and does not adequately inform parents and patrons of the film’s content", and that the MPAA was encouraging sexual violence by letting the film by without an NC-17 rating.[96][97]
The film was scheduled for a February 12, 2015 release in Malaysia, but it was denied a certificate by the Malaysian Film Censorship Board (LPF) for its "unnatural" and "sadistic" content. The LPF chairman, Abdul Halim Abdul Hamid, said Fifty Shades was "more pornography than a movie."[98][99] The film was also banned in Indonesia and Kenya.[100] Studios will not pursue a theatrical release in China.[100]
In the Philippines, the film's sex scenes were to be censored after protests from various religious groups, and as a result it is in limited release in the Philippines [99]
Opposition campaign
On January 28, 2014, a campaign in the United States by the National Center on Sexual Exploitation started two petitions to boycott the film's release. Their website makes more than 50 allegations that the film has a negative impact on the community. It said, "Hollywood is advertising the Fifty Shades story as an erotic love affair, but it is really about sexual abuse and violence against women. The porn industry has poised men and women to receive the message that sexual violence is enjoyable. Fifty Shades models this porn message and Hollywood cashes the check."[101] By February 7, one of the petitions had garnered more than 53,000 signatures.[102]
On February 2, in Michigan, a man petitioned to halt the film's release at a local Celebration! Cinema. Despite the man's efforts, the president of the cinemas declined to cancel the release of the film. He said, "We've been in business for 70 years and people often times object to content, and it's not our job to censor the content of a widespread movie. It's not in our best interest. It's not in the community's best interest." The film sold 3,000 tickets before the release and was expected to sell a total of 10,000 tickets.[103][104]
Reception
Box office
Pre release
Tickets for the film went on sale from January 11, 2015 in the United States.[85] According to ticket-selling site Fandango, Fifty Shades of Grey is the fastest selling R-rated title in the site's 15-year history, surpassing Sex and the City 2.[105] It also had the biggest first week of ticket sales on Fandango for a non-sequel film, surpassing 2012's The Hunger Games.[105][106] It is also Fandango's fourth fastest advance seller of all time behind The Twilight Saga: New Moon, Harry Potter and the Deathly Hallows – Part 2 and The Hunger Games.[107] The demand prompted US theatre owners to add new showtimes.[105][108] Weeks before the film's release, several box office analysts suggested as much as a $60 million domestic four day opening[109][110][111][112][85] while Box Office Mojo reported that a $100 million opening could be possible.[113]
Outside the United States, the film pre-sold 4.5 million tickets in 39 markets.[114] In the UK, the film sold £1.3 million ($1.9 million) worth of tickets a week before its release.[115]
Theatrical run
Fifty Shades of Grey opened in the U.S. and Canada simultaneously with Kingsman: The Secret Service[116] on Thursday, February 12, 2015 across 2,830 theaters[117] and was widened to 3,646 theaters the next day making it the widest R-rated opening,[118] and the third widest R-rated release of all time.[119] It earned $8.6 million from Thursday night shows which is the highest late night show for a film released in February, Universal's highest late night show (previously held by Fast and Furious 6 with $6.5 million) and the second highest R-rated preview gross behind The Hangover Part II ($10.4 million).[117] The film topped the box office on its opening day grossing $30.2 million (including Thursday previews) from 3,464 theaters setting a record for highest February opening day (previously held by The Passion of the Christ) and fourth highest overall among R-rated films.[120][121]
Outside the U.S. and Canada, box office analysts were predicting as much as $158 million opening.[122][123][124] The film was released in four markets on February 11 and expanded to 34 markets the next day. The film was shown in a total of 57 international markets through the third day (Wednesday-Friday) where it opened #1 in 56 of the 57 markets (with the exception of Hong Kong).[125][126][127] The film set opening day records for Universal Pictures in 25 markets and opening day records for an R-rated film in 34 territories.[123]
Critical reception
The film received mixed reviews from critics. The review aggregator website Rotten Tomatoes reports that 26% of critics gave the film a positive review, based on 167 reviews, with a rating average of 4.2/10. The site's consensus reads, "While creatively better endowed than its print counterpart, Fifty Shades of Grey is a less than satisfying experience on the screen."[128] On Metacritic, which assigns a normalized rating, the film has a score of 47 out of 100, based on 41 critics, indicating "mixed or average reviews".[129] In CinemaScore polls conducted during the opening weekend, cinema audiences gave the film an average grade of C (male) and C+ (female) on an A+ to F scale.[130]
Claudia Puig of USA Today wrote that "the dialogue is laughable, the pacing is sluggish and the performances are one-note."[131] Marcelo Hessel from Omelete called the film a "little porn for the family" and "a film more pulled over for comedy than for romance, although unintentionally."[132] Moira Macdonald of The Seattle Times wrote that "Fifty Shades of Grey the movie, for the record, is not quite as bad as Fifty Shades of Grey the book. But that’s not saying much."[133] The Guardian lead film critic Peter Bradshaw gave the film one star out of five, calling it "the most purely tasteful and softcore depiction of sadomasochism in cinema history" with "strictly daytime soap" performances.[134]
In a positive review for The Daily Telegraph, Robbie Collin called the film "sexy, funny and self-aware in every way the original book isn’t."[135] Elizabeth Weitzman of New York Daily News praised the directing, screenplay, and Johnson's performance, but called Dornan's performance, the leads' chemistry, and the supporting cast "underused". She praised the film for honoring the essence of its source and the director's way of balancing "atmosphere with action".[136] In The Guardian, Jordan Hoffmann awarded the film three out of five stars, writing "this big screen adaptation still manages to be about people, and even a little bit sweet", and that the sex scenes "are there to advance the plot, and only the most buttoned-up prude will be scandalised."[137] Lisa Schwarzbaum of Entertainment Weekly gave the film a B-, writing: "This perfectly normal way of consuming erotica suggests that the movie Fifty Shades of Grey will work better as home entertainment, when each viewer can race past the blah-blah about how well Christian plays the piano and pause on the fleeting image of the man minus his pants."[138]
Universal Pictures lawsuit
In June 2012, pornographic film company Smash Pictures announced its intent to film an adult version of the Fifty Shades trilogy entitled Fifty Shades of Grey: A XXX Adaptation.[139] A release date of January 10, 2013 was announced.[140] In November 2012, Universal, which had secured the film rights, filed a lawsuit against Smash Pictures, stating that the film violated its copyright in that it was not filmed as a parody adaptation but it "copies without reservation from the unique expressive elements of the Fifty Shades trilogy, progressing through the events of Fifty Shades of Grey and into the second book, Fifty Shades Darker".[141]
The lawsuit asked for an injunction, for the profits from all sales of the film, as well as damages,[142] saying that "a quickly and cheaply produced pornographic work that is likely to cause Plaintiffs irreparable harm by poisoning public perception of the Fifty Shades Trilogy and the forthcoming Universal films."[143] Smash Pictures responded to the lawsuit by issuing a counterclaim and requesting a continuance, stating that "much or all" of the Fifty Shades material was part of the public domain because it was originally published in various venues as a fan fiction based upon the Twilight series. A lawyer for Smash Pictures further commented that the federal copyright registrations for the books were "invalid and unenforceable" and that the film "did not violate copyright or trademark laws".[144] The lawsuit was eventually settled out of court for an undisclosed amount of money and Smash Pictures agreed to stop any further production or promotion of the film.[145]
Sequels
At a fan screening in New York City on February 6, Taylor-Johnson announced that the book sequels Fifty Shades Darker and Fifty Shades Freed will also be adapted, with the first to be released in 2016.[5] Principal photography for the first sequel will commence in June and will return to Vancouver.[146]
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External links

Portal icon Film portal
Official website
Fifty Shades of Grey at the Internet Movie Database
Fifty Shades of Grey at Box Office Mojo
Fifty Shades of Grey at Rotten Tomatoes
Fifty Shades of Grey at Metacritic


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Films directed by Sam Taylor-Johnson


Feature films
Nowhere Boy (2009) ·
 Fifty Shades of Grey (2015)
 

Short films and segments
Death Valley (2006) ·
 Love You More (2008)
 

  


Categories: 2015 films
English-language films
2010s erotic films
2010s romantic drama films
American films
American erotic films
American romantic drama films
Films directed by Sam Taylor-Wood
BDSM in films
Erotic drama films
Erotic romance films
Film scores by Danny Elfman
Films based on British novels
Films set in Seattle, Washington
Films shot in Vancouver
Obscenity controversies
Works based on Twilight series
Focus Features films
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